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Marpipe Announces Launch of First Freemium Platform to Automate Multivariate Creative Testing for Marketers.
With customers including Segment, Mars, and Tubi, Marpipe automates creative experimentation and enables marketers to improve performance by up to 280%.
September 30, 2020
Marpipe For Adobe XD
Create a multivariate creative test right inside of Adobe XD
September 21, 2020
Why the Best Advertising Companies Launch in Recessions
How recessions set the stage for the next breed of billion dollar adtech startups.
March 21, 2020
Lil Uzi Vert just ran a series of A/B Tests to Determine the Creative for his Album Cover
A 25-year old rapper decided to ignore the record label 'experts' and collect his own data
Dan Pantelo
March 4, 2020
How to Product-Market Validate Your Startup/Product with Multivariate Testing
Entrepreneurs are 'simulating' product launches without actually launching products.
Dan Pantelo
March 4, 2020
Branding for Startups is BS. Stop Trusting Experts, Trust Data.
Use Data for Branding
Dan Pantelo
February 19, 2020
There’s No Such Thing as a ‘Target Audience’ for Your Brand
Creative matters more than audience.
Dan Pantelo
January 20, 2020
The Subway Effect
Why Do NYC’s Subway Ads All Look The Same?
Dan Pantelo
January 20, 2020
Semiotics
The Science behind Meaning, Symbols & Signs
Dan Pantelo
January 20, 2020
Tribal Capital
How Brands Create 'Cool'
Dan Pantelo
January 20, 2020
Hermeneutics
Why People Interpret Things Differently
Dan Pantelo
January 20, 2020
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