Turning Catalog Ads from Bland to Beautiful

Customizing the creative of product feed and catalog ads as a new performance lever.

What are the key differences between creative testing and DCO?

Former Adobe Sales Chief Exits to Join Marpipe as CRO

Product & Messaging Findings + The Importance of Humans in Ads

Finding Imagery, Design, and Text Outliers

Text Presence, Color, & Animations

Free Download - 700 Essential Advertising Assets

Format, Product Bundles, & Tags

Human Presence, Aspect Ratio, & CTAs

Bottle Type, Ad Design, Badges

With customers including Segment, Mars, and Tubi, Marpipe automates creative experimentation and enables marketers to improve performance by up to 280%.

Create a multivariate creative test right inside of Adobe XD

Costs, KPIs, & Creative Variants

Improving CPA with MVT

Backgrounds, Logos, & Fonts

How Segment cut their CPA by over 50% in 2-months

The Impact of a Single Multivariate Experiment

Product Experiment

Running Multiple Experiments for Continuous Improvement

How to Run Multiple Ad Campaigns At the Same Time

Building a CI Database

MVT With Facebook Ads

Marpipe's Ad Builder

Marpipe’s Asset Library

Setting Yourself Up For Online Success

A Pioneer of Influencer Marketing Talks Past, Present, and Future

When Going Viral WORKS!

Differences Between Data-Driven and Creative Personalities

And why are so many marketers transitioning to it?

How recessions set the stage for the next breed of billion dollar adtech startups.

A 25-year old rapper decided to ignore the record label 'experts' and collect his own data

Entrepreneurs are 'simulating' product launches without actually launching products.

Use Data for Branding

Creative matters more than audience.

Why Do NYC’s Subway Ads All Look The Same?

The Science behind Meaning, Symbols & Signs

How Brands Create 'Cool'

Why People Interpret Things Differently