The Catalog Blog

Strong product feeds are the foundation of AI ad creative testing. Learn how to structure and enrich your data to fuel better performance and automation.

Master modern product feed management with these 10 best practices built for AI-powered platforms. Optimize performance, structure, and visibility.

Learn what a GTIN is, why it matters for Google Shopping, and how to add valid GTINs to your product feed. Avoid disapprovals, boost visibility, and improve ad performance in 2025.

Learn what an ASIN is, how it compares to SKUs and ISBNs, and why it matters for Amazon sellers. Discover how to find, manage, and protect ASINs, plus tips for reverse lookup, compliance, and performance.

Discover the best AI ad generator tools in 2025 to automate, personalize, and scale ad creative—faster. From Canva to Marpipe, here’s what stands out.

AI shopping is here. Learn how to optimize your product feed for ChatGPT, Perplexity, and more, so your products actually show up.

Learn how to design high-performing Catalog Ads for Meta’s Adapt to Placement. Build creative for Stories, Feed, and Reels—at scale with Marpipe.

Explore how ChatGPT product search is changing how consumers find and buy products. Learn why structured product feeds are the key to future-ready e-commerce visibility and performance.

Shopify’s new Catalog API gives discovery platforms like Perplexity and ChatGPT real-time access to product data across every Shopify store. Learn what it means, how it works, and what merchants, devs, and startups should do next.

Trying to choose between Feedr and Marpipe? Both offer catalog ad automation, but only one gives marketers the creative control, testing tools, and product-level insights needed to drive real results.

Comparing Marpipe and Storyteq? See which platform delivers faster workflows, built-in testing, and performance-driven creative at scale.

Comparing Marpipe and Celtra? Discover why performance marketers are switching to Marpipe for faster launches, better creative testing, and higher ROI.

Discover how AI helps ecommerce brands optimize product feeds across platforms like Google, Meta, and TikTok, improving ROAS, CTR, and catalog efficiency.

Learn how Shopify store owners use ChatGPT to write faster, boost sales, and optimize product content with AI. These 10 tips will transform your workflow.

Learn how AI is transforming SEO workflows, and how Marpipe helps marketers scale faster with creative that actually performs.

Learn how Instagram Catalog Ads work, why they drive conversions, and how to scale them with branded creative, automation, and real-time testing using Marpipe.

Discover why catalog ads are effective, how they boost ROI, and how Marpipe helps scale performance with personalized, brand-driven creative.

Design high-converting catalog ads that boost sales and stay on-brand across Meta, Google, TikTok, and more—backed by proven creative strategies.

Learn how Dynamic Product Ads (DPAs) personalize ecommerce marketing, automate ad creation, and boost conversions across platforms like Meta, Google, and TikTok.

Learn how TikTok Catalog Ads revolutionize product advertising, making it easier for ecommerce brands to scale and automate video content.

See how beauty brands create impactful marketing campaigns with dynamic product ads. From Meta to TikTok, discover creative strategies to boost conversions.

Struggling with Dynamic Product Ads? Avoid these 8 common mistakes—from poor data feed management to weak creative templates—and learn how to optimize for better results.

Meta Advantage+ Shopping Campaigns use AI to automate targeting, bidding, and budget allocation. Learn how to maximize performance with the right creative and strategy.

Unlock more powerfuly dynamic product ads on Facebook & Instagram by understanding the capability differences between Enriched Catalogs and overlay frames in Meta.

Meta Advantage+ automates audience targeting, creative testing, and budget allocation—but is it worth it? Explore the benefits, challenges, and best practices for 2025.

Meta Catalog Product Video Ads drive higher conversions, but scaling them is a challenge. Automation and AI comes to the rescue, helping you create high-performing video ads effortlessly.

Static ads offer consistency and impactful awareness, while dynamic ads deliver personalized experiences that boost engagement and conversions. Learn how to choose the right approach for your advertising campaign.

Dynamic product ads personalize shopping experiences, but they come with challenges. Learn the pros, cons, and best strategies to optimize your campaigns across platforms.

Shopping ads are more than just product listings in 2025. They’re dynamic, data-driven, and built for engagement. Learn how to optimize shopping ads across Meta, Pinterest, TikTok, and Snapchat.

Learn how retail brands use dynamic product ads to engage customers and increase sales on platforms like Snapchat, Pinterest, and Meta.

See how furniture brands create impactful campaigns with dynamic product ads. From Pinterest to TikTok, discover creative strategies to boost conversions.

Explore stunning jewelry ad examples that use dynamic product ads to personalize campaigns and drive conversions on platforms like Pinterest and Instagram.

Discover how dynamic product ads transform clothing and apparel campaigns. Learn creative strategies and best practices for Meta, TikTok, and more.

Get inspired by real-world examples of dynamic product ads. See how brands across industries use personalized campaigns to drive engagement and sales.

Learn how Flexify optimizes product feeds for dynamic product ads on Meta and Instagram. Boost conversions with seamless integration.

Explore how DataFeedWatch streamlines product feed management for dynamic ads. Save time and maximize campaign performance with automated solutions.

Compare Rithum and Channel Advisor for product feed management. Find the best solution to scale your dynamic ad campaigns seamlessly.

Discover how Feedonomics simplifies product feed management. Integrate, optimize, and scale your e-commerce campaigns with ease.

Learn the essential steps to validate your product feed. Avoid errors and ensure your dynamic product ads display correctly across channels.

Master product feed management to boost your dynamic product ad campaigns. Ensure accuracy, consistency, and scalability across platforms.

Discover strategies to combat ad fatigue. Refresh your creative and optimize campaigns to maintain engagement and improve performance.

Learn how dynamic video ads combine personalization and creativity. Deliver engaging, data-driven video campaigns on platforms like TikTok and Meta.

A product feed is a structured file that organizes product data for seamless use across ecommerce platforms and in dynamic product ad and shopping campaigns.

In this article, you'll learn about what static ads are, how they differ from dynamic ads, and why many ecommerce companies still use them.

Read our guide on retargeting ads to find out what they are and why you should leverage them to improve your marketing campaign.

Read through our guide to Meta Advantage+ Catalog Ads on Facebook with tips on how you can leverage them to achieve better campaign results.

Dynamic Creative Optimization (DCO) allows you to create custom ad types by combining data & creative assets. Check out our guide to DCO including some of the pitfalls and alternatives to explore.

Read our comprehensive guides on product ads for Facebook, Google, and Amazon to maximize your reach and generate more revenue.

Ground-breaking new data from over 3,500 Meta ad accounts reveal shocking trends for Catalog Ads.

Meta just quietly rolled out some major new announcements regarding FB Shops, and if you’re selling things with Meta ads, this impacts on you.

Set up your Facebook Shop in 2025 with this step-by-step guide. Optimize sales, boost engagement, and test what works with Marpipe’s creative testing.

Discover how to create and optimize Instagram product ads using Marpipe's marketing testing platform. Enhance your ads' performance with A/B testing, multi-variant testing, and predictive analytics.

Discover the power of Instagram Dynamic Product Ads (DPAs) to boost your business's visibility and sales. Learn about DPA ad formats, targeting, and best practices for successful campaigns. Unlock the potential of Instagram advertising with Marpipe today!

Learn how to create effective Snapchat Product Feeds with tips on optimizing images, titles, descriptions, and using Marpipe for advanced targeting, personalization, and performance tracking. Boost your conversions on Snapchat today!

Discover the benefits of using a drag-and-drop creative builder like Marpipe, and learn tips to create successful content for your marketing and design projects without any coding or design experience.

Discover the benefits of using creative design tools to enhance your design process, increase productivity, and boost creativity. Explore the Marpipe approach for an efficient design experience.

Looking to create Pinterest product ads? Here's a guide on how to do it, what to include, and some best practices for success.

Boost e-commerce sales with Facebook Dynamic Product Ads in 2025. Get expert tips from Marpipe to create high-converting campaigns and maximize your ROI.

Are you struggling to grow your e-com business? The key to unlocking growth may lie in optimizing your inventory using product feeds. Lets explore the different types of product feeds and how to integrate them with your e-commerce website.

By showing ads featuring the specific products that a user has shown interest in, businesses can increase the likelihood of engagement and conversion, making DPAs the secret to reaching your ideal customers.

How to make winning dynamic product ad templates

Your product feed can be an exceptional creative automation tool but first you need to fix these common mistakes.

This blog post will go through the basics of product feed optimization — its value, best practices, challenges, and more.

With so many moving parts to consider when creating high-performance ad creative, this guide help on best practices and pitfalls you should avoid.

What is performance creative? This blog post will go through the basics of performance creative and what you need to get started.

What are the different things to keep in mind while running ads catalog? Here go through with the best practices for creating and maintaining them.

How can catalogs help you to bring in more customers? Here go through everything you need to know to get started with catalog ads on Facebook.

This blog shows you what to look for in a ad testing tool, along with an introduction to some of the best ad testing tools on the market.

Sequential testing is a popular ad testing approach for many marketers today. But its biggest downfall is its lack of speed. There’s got to be a better way!

Your low-performing ads contain clues that can help you level-up future ad creative. You just have to know where to look.

Multivariate testing measures the performance of every possible combination of creative elements. Here’s how to get started with ad testing!

Learn how to get the most out of your split test Facebook ads campaign. Here are 5 strategies can help you run split test ads easily!

Boost your Instagram conversions with split testing. Learn how to test and optimize your ads with Marpipe’s ultimate guide.

Learn why combining a PIM solution with enriched creative catalogs is the best approach to create powerful, conversion-driving digital assets.

Discover the latest creative best advertisment practices and strategies you need in order to manage ad testing and get the most out of your campaigns.

Have you been thinking about testing your Facebook Ads but weren’t sure where to start? Get started with Facebook ad testing using the Marpipe platform.

Learn how to recognize and avoid bad ad testing habits that could be weakening the efficacy of your multivariate results. Get insights from Marpipe today!

Get your budget with ad testing! Learn how to budget advertising costs online and find out the number of creative elements and ad variants you can test.

What are some of the things you need to keep in mind while doing Facebook ad testing? This blog post goes through some of the best practices of Facebook ads testing.

Discover the personalized ad creative and learn to create unique variations. Master the art of high-converting, targeted ads with Marpipe's CVR test!

Don't let your DPA advertisment sink during the holidays! Follow these simple tips and get your ads ready in time to impress customers this Q4.

Take your storytelling ads to the next level and learn how to test and optimize them for maximum effectiveness. Get tips on building out a cohesive story!

With creative ad testing, you can get the most out of your media budget and optimize campaigns for maximum success. Find out how with Marpipe!

Multivariate testing creates a continuous loop of creative intelligence for your ad team. Here are Marpipe’s tips for getting the most out of your ad creative.

Get the most out of your marketing efforts with a better understanding of your buyer's journey is critical for CVR optimization.

Struggling with your ad testing process? Find out how removing roadblocks from advertising can help you achieve better ROI and uncover insights quickly.

Struggling with bias in advertising? Discover the power of testing methods to reduce bias and improve decision-making that leads to better performance.

A/B testing ads isn't enough. Learn how to use multivariate testing instead to get more accurate insights and optimize your ad campaigns for success.

Discover why ad creative should be at the top of your list when trying to maximize profits. Learn what you need to know about ad ROI today!

What creative assets should you test? And how can advertising affect consumers? The answers can only come from a well-built five testing strategy.

Learn how to apply ad concept testing to gain real-time market research insights and optimize all your brand properties. Discover 40+ practical ways!

Are you ready to take ad concepts testing to the next level? Learn why automating this process can help give you better results, faster.

Learn when it’s right to move on from testing and onto one of three proven methods for scaling winning ads.

Statistical significance is an important hallmark of data validity when it comes to testing ad creative. But multivariate testing has rendered the old 50-conversion benchmark obsolete.

Is your ad still performing well despite being seen too much? Discover how redefining creative fatigue can help you maximize the success of your product.

Learn how to maximize your advertising ROI with these best practices and must-test variables of B2B digital advertising for SaaS brands.

Why the advertising industry of the very near future will favor creatives who care deeply about ad performance and embrace creative automation.

Using creative test results only once does next to nothing for your brand long-term. Here’s why creative intelligence agency can predict performance.