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Creative Insights
ANNOUNCEMENT
Marpipe announces Meta Creative Automation for Crypto and Web3
Marpipe
December 10, 2021
MOST RECENT
iOS 14 obliterated audience targeting. Here are two ways forward for advertisers.
Dan Pantelo
January 13, 2022
CASE STUDY
60% decrease in average CPA: How Cactus Credit drove more efficient lead capture with Marpipe
Marpipe
December 3, 2021
CASE STUDY
30% YOY growth: how Taylor Stitch bested its new customer targets with Marpipe
Marpipe
December 2, 2021
HELP DOCUMENTATION
Launching Your First Experiment
The beginners guide to using Marpipe
HELP DOCUMENTATION
Frequently Asked Questions
You've got questions, we've got answers!

TAGS

Experiments
Methodology
Articles
iOS 14 obliterated audience targeting. Here are two ways forward for advertisers.
Dan Pantelo
January 13, 2022
How modular design leads to more effective video ads
Austin Alexander
January 5, 2022
Build all your ad sizes simultaneously with Placement Variants
Say buh-bye to manual ad resizing.
Pierce Porterfield
December 8, 2021
Marpipe’s Dan Pantelo named part of Forbes 30 Under 30 class of 2022
December 2, 2021
The year creative intelligence became king
Six stats that prove the power of creative data
Dan Pantelo
December 1, 2021
5 fast, smart ways to spend your remaining digital marketing budget
Time’s a tickin’ on those use-it-or-lose-it dollars.
Jess Cook
December 1, 2021
The 6 ½ steps to getting started on Marpipe
How to build ads, run tests, and use creative data to improve future ad campaigns
October 13, 2021
Marpipe’s next chapter: Building the operating system for creative testing
Announcing Marpipe's $8m Series A
September 13, 2021
Twillory: 127% Improvement in DPA Ad Performance
Turning Catalog Ads from Bland to Beautiful
Marpipe
June 8, 2021
Extreme Makeover: Dynamic Product Ads
Customizing the creative of product feed and catalog ads as a new performance lever.
Jeremy Bloom
June 8, 2021
Multivariate Testing vs. DCO (Dynamic Creative Optimization)
What are the key differences between creative testing and DCO?
Dan Pantelo
June 8, 2021
Why Jeremy Bloom Joined Marpipe
Former Adobe Sales Chief Exits to Join Marpipe as CRO
June 8, 2021
Aura Concept Store: Creative Discoveries
Product & Messaging Findings + The Importance of Humans in Ads
Marpipe
June 8, 2021
Supply: Creative Discoveries
Finding Imagery, Design, and Text Outliers
June 8, 2021
Experiment Six: December 2020
Text Presence, Color, & Animations
June 8, 2021
20 Design Elements You Should Try in 2021
Free Download - 700 Essential Advertising Assets
Marpipe
June 8, 2021
Experiment Five: November 2020
Format, Product Bundles, & Tags
Marpipe
June 8, 2021
Experiment Four: October 2020
Human Presence, Aspect Ratio, & CTAs
June 8, 2021
Experiment Three: August 2020
Bottle Type, Ad Design, Badges
Marpipe
June 8, 2021
Marpipe Announces Launch of First Freemium Platform to Automate Multivariate Creative Testing for Marketers.
With customers including Segment, Mars, and Tubi, Marpipe automates creative experimentation and enables marketers to improve performance by up to 280%.
June 8, 2021
Marpipe For Adobe XD
Create a multivariate creative test right inside of Adobe XD
June 8, 2021
Structuring Your Multivariate Experiment
Costs, KPIs, & Creative Variants
Marpipe
June 8, 2021
Eat Your Coffee: Data-Driven Scaling
Improving CPA with MVT
Marpipe
June 8, 2021
Experiment Two: July 2020
Backgrounds, Logos, & Fonts
Marpipe
June 8, 2021
Segment: Performance Improvements
How Segment cut their CPA by over 50% in 2-months
Marpipe
June 8, 2021
RentRedi: Experiment Review
The Impact of a Single Multivariate Experiment
Marpipe
June 8, 2021
Experiment One: June 2020
Product Experiment
Marpipe
June 8, 2021
The Rotation: Experiments Review
Running Multiple Experiments for Continuous Improvement
Marpipe
June 8, 2021
6 Facebook Creatives for Dynamic Ads
How to Run Multiple Ad Campaigns At the Same Time
Ben Culpin
June 8, 2021
Analyzing Your Creative Data
Building a CI Database
Marpipe
June 8, 2021
Setting Up & Running a Multivariate Experiment
MVT With Facebook Ads
Marpipe
June 8, 2021
Building Ad Creative For Better Experimentation
Marpipe's Ad Builder
June 8, 2021
Organizing Your Creative Assets
Marpipe’s Asset Library
Marpipe
June 8, 2021
Digital Presence Checklist
Setting Yourself Up For Online Success
Sam Russo
June 8, 2021
How to Optimize Influencer Marketing ROI through Multivariate Testing
A Pioneer of Influencer Marketing Talks Past, Present, and Future
Mark Borum
June 8, 2021
Modular design: the secret to better ad creative at scale
Jess Cook
December 16, 2021
#IStayHomeFor Challenge Virality Component Analysis
When Going Viral WORKS!
Max Ringelheim
June 8, 2021
Can Data Driven Creative Really Work?
Differences Between Data-Driven and Creative Personalities
Tiffany Johnson
June 8, 2021
Why multivariate testing is the new standard in advertising
December 21, 2021
Why the Best Advertising Companies Launch in Recessions
How recessions set the stage for the next breed of billion dollar adtech startups.
June 8, 2021
Lil Uzi Vert just ran a series of A/B Tests to Determine the Creative for his Album Cover
A 25-year old rapper decided to ignore the record label 'experts' and collect his own data
Dan Pantelo
June 8, 2021
How to Product-Market Validate Your Startup/Product with Multivariate Testing
Entrepreneurs are 'simulating' product launches without actually launching products.
Dan Pantelo
June 8, 2021
Branding for Startups is BS. Stop Trusting Experts, Trust Data.
Use Data for Branding
Dan Pantelo
June 8, 2021
There’s No Such Thing as a ‘Target Audience’ for Your Brand
Creative matters more than audience.
Dan Pantelo
June 8, 2021
The Subway Effect
Why Do NYC’s Subway Ads All Look The Same?
Dan Pantelo
June 8, 2021
Semiotics
The Science behind Meaning, Symbols & Signs
Dan Pantelo
June 8, 2021
Tribal Capital
How Brands Create 'Cool'
Dan Pantelo
June 8, 2021
Hermeneutics
Why People Interpret Things Differently
Dan Pantelo
June 8, 2021
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