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Methodology
Experiments
Articles
Brett Friedman
The Best and Worst SaaS Platforms in the Covid Era
Brett Friedman
What is Creativity and Can AI Automate it?
Brett Friedman
How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources
Recent Articles
What is Creative Intelligence?
The Traditional Definition and a Data-Driven Update
Brett Friedman
10 Ways to Launch a Newsletter
And Grow It
Brett Friedman
30 Ways to Launch a Podcast
Guides to Successful Podcasting
Brett Friedman
50 Ways to Found a Company
3 Commonalities in Launch and Growth Strategies
Brett Friedman
Ad Tropes and Ad Trends
Common Themes in Ads Today and Tomorrow
Brett Friedman
Why Ads are Hard to Make
And What You Can Do About It
Brett Friedman
Inspiration for Ad Creative
Ten Places to Get Ad Inspiration
Brett Friedman
Why Creative Testing is Still a Blue Ocean
And Why So Few People Test Effectively
Brett Friedman
Taking Academic Email Marketing Research into the Real World
The Name Similarity Effect
Brett Friedman
The Best and Worst SaaS Platforms in the Covid Era
A Breakdown of Crucial, Useful, and Luxury SaaS Products
Brett Friedman
What is Creativity and Can AI Automate it?
Definitions, Components, and What the Evidence Says
Brett Friedman
What is Modular Design?
The Four Types of Modular Design and How to Make Modular Ads
Brett Friedman
The Gap Between Ad Managers and Ad Creatives
And How to Bridge it with Creative Data
Brett Friedman
How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources
A Compendium of Creative Exercises
Brett Friedman
Why Some Ads Are Fan Favorites
And How to Make Your Ads Fan Favorites
Brett Friedman
Unique Solutions to the 'Marketing Problem'
29 Perspectives on Getting Marketing Right
Brett Friedman
The 'Big Idea' in Big Data
A Short History of Creativity and Data in Advertising
Brett Friedman
A Brief Component Analysis of Evergreen Content
And how to apply that framework to advertising
Brett Friedman
SMB Marketing Growing Pains
From 3 Perspectives: Agency, Brand, and Consultant
Brett Friedman
How to Be Successful in Advertising
Re-Imagined Advice from Sam Altman, Former President of Y Combinator
Brett Friedman
How Founders and Marketers Decide What Their Ads Look Like
14 Ad Creative Decision-Making Processes
Brett Friedman
What is Multivariate Testing?
And why are so many marketers transitioning to it?
Dan Pantelo
Why the Best Advertising Companies Launch in Recessions
How recessions set the stage for the next breed of billion dollar adtech startups.
Dan Pantelo
Does Creative Matter? The Meta-Experiment
AKA How to Run a Multivariate Test for under $500
Brett Friedman
How to Improve Your Top-Performing Creative in 3 Easy Steps
Using MVT to Make Incremental Improvements to Your Most Effective Ads
Brett Friedman
Lil Uzi Vert just ran a series of A/B Tests to Determine the Creative for his Album Cover
A 25-year old rapper decided to ignore the record label 'experts' and collect his own data
Dan Pantelo
How to Product-Market Validate Your Startup/Product with Multivariate Testing
Entrepreneurs are 'simulating' product launches without actually launching products.
Dan Pantelo
Branding for Startups is BS. Stop Trusting Experts, Trust Data.
Use Data for Branding
Dan Pantelo
How Much Does it Cost to Run a Multivariate Test?
Why MVT Costs Less Than You Think it Does
Brett Friedman
A History of Multivariate Testing
The Development of MVT Techniques in Marketing
Brett Friedman
What Does Multivariate Mean
How to Make a Multivariate Matrix and Why Everything Interesting is Multivariate by Nature
Brett Friedman
There’s No Such Thing as a ‘Target Audience’ for Your Brand
Creative matters more than audience.
Dan Pantelo
The Subway Effect
Why Do NYC’s Subway Ads All Look The Same?
Dan Pantelo
Semiotics
The Science behind Meaning, Symbols & Signs
Dan Pantelo
Tribal Capital
How Brands Create 'Cool'
Dan Pantelo
Hermeneutics
Why People Interpret Things Differently
Dan Pantelo
