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Supply: Creative Discoveries
Finding Imagery, Design, and Text Outliers
Marpipe
January 20, 2021
HELP DOCUMENTATION
Launching Your First Experiment
The beginners guide to using Marpipe
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Experiments
Methodology
Articles
How to Treat Dollars as Votes
Or Clicks, Leads, Views, etc.
Brett Friedman
November 4, 2020
How Hobby Companies
Get higher CTRs than all other industries
Brett Friedman
October 15, 2020
How Shopify uses one key insight from a million brands
To optimize their own marketing campaigns
Brett Friedman
October 7, 2020
How LEGO uses Medium and Brand
To overwhelm customers with the warm joy of childhood
Brett Friedman
October 10, 2020
Marpipe Announces Launch of First Freemium Platform to Automate Multivariate Creative Testing for Marketers.
With customers including Segment, Mars, and Tubi, Marpipe automates creative experimentation and enables marketers to improve performance by up to 280%.
September 30, 2020
Marpipe For Adobe XD
Create a multivariate creative test right inside of Adobe XD
September 28, 2020
What is Creative Intelligence?
The Traditional Definition and a Data-Driven Update
Brett Friedman
August 20, 2020
10 Ways to Launch a Newsletter
And Grow It
Brett Friedman
August 4, 2020
30 Ways to Launch a Podcast
Guides to Successful Podcasting
Brett Friedman
August 18, 2020
50 Ways to Found a Company
3 Commonalities in Launch and Growth Strategies
Brett Friedman
August 4, 2020
Ad Tropes and Ad Trends
Common Themes in Ads Today and Tomorrow
Brett Friedman
August 4, 2020
Why Ads are Hard to Make
And What You Can Do About It
Brett Friedman
August 4, 2020
Inspiration for Ad Creative
Ten Places to Get Ad Inspiration
Brett Friedman
August 4, 2020
Why Creative Testing is Still a Blue Ocean
And Why So Few People Test Effectively
Brett Friedman
August 4, 2020
Taking Academic Email Marketing Research into the Real World
The Name Similarity Effect
Brett Friedman
August 4, 2020
The Best and Worst SaaS Platforms in the Covid Era
A Breakdown of Crucial, Useful, and Luxury SaaS Products
Brett Friedman
August 4, 2020
What is Creativity and Can AI Automate it?
Definitions, Components, and What the Evidence Says
Brett Friedman
August 4, 2020
What is Modular Design?
The Four Types of Modular Design and How to Make Modular Ads
Brett Friedman
August 4, 2020
The Gap Between Ad Managers and Ad Creatives
And How to Bridge it with Creative Data
Brett Friedman
August 4, 2020
How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources
A Compendium of Creative Exercises
Brett Friedman
August 4, 2020
Why Some Ads Are Fan Favorites
And How to Make Your Ads Fan Favorites
Brett Friedman
August 4, 2020
Unique Solutions to the 'Marketing Problem'
29 Perspectives on Getting Marketing Right
Brett Friedman
August 4, 2020
The 'Big Idea' in Big Data
A Short History of Creativity and Data in Advertising
Brett Friedman
August 4, 2020
A Brief Component Analysis of Evergreen Content
And how to apply that framework to advertising
Brett Friedman
August 4, 2020
SMB Marketing Growing Pains
From 3 Perspectives: Agency, Brand, and Consultant
Brett Friedman
August 4, 2020
How to Be Successful in Advertising
Re-Imagined Advice from Sam Altman, Former President of Y Combinator
Brett Friedman
August 4, 2020
How Founders and Marketers Decide What Their Ads Look Like
14 Ad Creative Decision-Making Processes
Brett Friedman
August 4, 2020
What is Multivariate Testing?
And why are so many marketers transitioning to it?
August 4, 2020
Why the Best Advertising Companies Launch in Recessions
How recessions set the stage for the next breed of billion dollar adtech startups.
August 4, 2020
Does Creative Matter? The Meta-Experiment
AKA How to Run a Multivariate Test for under $500
Brett Friedman
August 4, 2020
How to Improve Your Top-Performing Creative in 3 Easy Steps
Using MVT to Make Incremental Improvements to Your Most Effective Ads
Brett Friedman
August 4, 2020
Lil Uzi Vert just ran a series of A/B Tests to Determine the Creative for his Album Cover
A 25-year old rapper decided to ignore the record label 'experts' and collect his own data
Dan Pantelo
August 4, 2020
How to Product-Market Validate Your Startup/Product with Multivariate Testing
Entrepreneurs are 'simulating' product launches without actually launching products.
Dan Pantelo
August 4, 2020
Branding for Startups is BS. Stop Trusting Experts, Trust Data.
Use Data for Branding
Dan Pantelo
August 4, 2020
How Much Does it Cost to Run a Multivariate Test?
Why MVT Costs Less Than You Think it Does
Brett Friedman
August 4, 2020
A History of Multivariate Testing
The Development of MVT Techniques in Marketing
Brett Friedman
August 4, 2020
What Does Multivariate Mean
How to Make a Multivariate Matrix and Why Everything Interesting is Multivariate by Nature
Brett Friedman
August 4, 2020
There’s No Such Thing as a ‘Target Audience’ for Your Brand
Creative matters more than audience.
Dan Pantelo
August 4, 2020
The Subway Effect
Why Do NYC’s Subway Ads All Look The Same?
Dan Pantelo
August 4, 2020
Semiotics
The Science behind Meaning, Symbols & Signs
Dan Pantelo
August 4, 2020
Tribal Capital
How Brands Create 'Cool'
Dan Pantelo
August 4, 2020
Hermeneutics
Why People Interpret Things Differently
Dan Pantelo
August 4, 2020
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