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The COMPLETE Guide to DPA in 2023

Catalog ads are the fastest growing ad type of 2023 - learn the latest strategies used by today’s biggest brands.

Generate and test unlimited, dynamic ad creatives

Industry-leading creative automation for top marketing teams

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You’re stuck with this

With Marpipe, Catalogs become creative

100% Design Control over your Dynamic Product Ads

Are your product ads...

Unbranded

Boring

Missing the most important variable to performance (creative)

Don't worry, most are. Marpipe lets you turn your product ads into real ad creative!

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Use your new Enriched Catalogs across all major ad platforms

Compatible with all feed management platforms:

Does better DPA creative perform better?

Of course. On average across all customers, we typically see a lift of...

10-15% for evergreen designs

25-30% for promotional designs

And we've seen as high as 3x performance lifts at scale for the best DPA designs.

See Case Studies

ROAS 8%

ROAS 34%

ROAS 25%

Update your DPA on the fly

From the Marpipe platform your team has complete control to push design changes to live DPA/DABA campaigns without resetting learnings:

Swap between evergreen and promotion designs

Customize creative per product set

Keep DPA fresh to avoid ad fatigue

How does it work

Full Creative Control

Design your creative on a real canvas. Freely arrange and style elements however you want.

Self Serve

This thing is so easy to use, you wont need us to help. But if you want us to we will.

AI Powered Design Tools

Built in generative AI capabilities that enhance your product feed automatically.

No % of Ad Spend Fee

We don’t penalize you for spending more. All of our pricing is based on a flat subscription fee.

FAR beyond simple overlays and frames...

Meta Frames

Regular Frames/Overlays

Preset styles only

One design for all products

Images get cutoff

Simple layout options

Meta Frames

Marpipe Canvas

Control every layer individually

Customize designs per product set

Use any colors or fonts

Auto remove backgrounds

Completely customized styling

What Should I design?

There are countless ways to upgrade your SKUs with catalog data.

See 100’s of Examples

Pricing

$29.99

$19.99 $29.99

Two for $40

In-image copy

Product attributes

Brand values

Seasonal messaging

Instill sense of urgency

...

Customer reviews

1,500+⭐⭐⭐⭐⭐reviews

“My newgo-to leggings!”

Let us show you around.

Get a 1:1 product tour and talk through our plans and pricing

What else can you do in Marpipe?

Multivariate Testing

Marpipe uses multivariate testing to measure the performance of every possible combination of creative variables in your ads — images, headlines, colors, calls to action, you name it.

Render & review unlimited versions of your creative

An easy to use dashboard for both creative and marketing team

Connect directly to Meta

Have confidence in which components are actually impacting performance.

Uncover creative insights that 4x performance

Keep everything you’ve learned in one place. No need to track down old spreadsheets or decks.