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DATA MEETS CREATIVE

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Marketer Speak
Marpipe will show you what the best creative will look like for a particular product or service. No more guessing what your customers want to see and hear from you.
Marpipe uses batch-rendering and multivariate testing to generate and isolate hundreds of creative variables in live ad network environments (unique to each brand). Positive performance outliers and trends are identified via algorithmic machine learning, allowing us to prescribe exact creative insights designed to hold at scale.
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Test Before You Invest

By creating and deploying a test that isolates hundreds of visual variables, we learn everything about what people want to see & hear about your unique product or service before you spend time & money on the 'guess and check' approach.
View Use Cases
Product/Market Fit
Brand Strategy
E-Commerce &
Performance
Marketing
Content Strategy
Case Studies

Tennis Express is one of the web's largest tennis retailers and they're looking to find a scalable strategy for paid social.

Setup
8
Products
528
total ads
7.5k
ad spend
Including brand logos is crucial for performance success
Lifestyle images where the sport is not being actively played do not work
Images of women playing tennis out perform all others
Results
121
Positive Outliers
30.5
Top Tier ROAS
4x
ROAS Increase

Teddy Stratford has been relying on a third party creative strategy for their digital marketing. With creative beginning to run dry they need a strategy for fresh PPC content.

Setup
6
Audiences
288
Total Ads
48
Creative Variants
Videos that illustrate the problem in the first 3 seconds far out perform all others
Images in black and white have a positive effect on brand perception
Targeting the "Lawyers" audience is not effective through paid digital platforms
Results
16
Outliers Identified
150%
Account ROAS Increase
7.4
ROAS at Scale

Squad is a venture backed social platform looking to find their digital voice.

Setup
96
Ads
4 hrs.
Production Time
$7k
Ad Spend
Including the founder in ad creative has a big impact
Showing the app UI decreases performance
Audiences respond best to messages that highlight their desire to "get out more"
Results
600
Leads
12
Outliers
$1.16
CPL

Marpipe Prescribes & Predicts

We prescribe exact creatives that are most likely to become your best performing and most engaging assets. These are paired with predictive analytics designed to endure scale.

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