An Enriched Catalog (EC) is a product feed with added design elements intended for use in advertising (for Dynamic Product Ads).
Can my designer do this manually or with Figma/Photoshop?
No, a designer can’t manually redesign every SKU in your product feed and generate new catalogs for use in ad platforms. Marpipe automates this.
Do I need to be a designer to use Marpipe?
No - anybody can use our simple drag-and-drop builder to make beautiful new catalog ads. We also have an extensive library of top-performing templates that you can use and customize.
What ad platforms does it work with?
You can launch Enriched Catalogs in any ad platform that accepts feed uploads, which includes every major platform like Meta, TikTok, Snap, Twitter and Pinterest.
What’s the difference between this and Facebook overlays?
Facebook allows you to add frames or include catalog info (like price, title, etc). Marpipe gives you complete design freedom and control over the look of your catalog ads (like you’re designing an ad, not just a template) and launch unlimited
Does this replace my existing feed?
No, you launch Enriched Catalogs as challengers / supplements to your existing BAU (business as usual) feed. When they out-perform your BAU, you can scale them.
Will this work with any source feed?
Yes, you can upload a source feed from any major platform (Shopify, Feedonomics, etc), and if you have any trouble, our team will help.
How much do I need to spend to see results?
It depends on your cost per conversion - we have a free ad spend calculator HERE for anybody to use to see how much to spend for their DPA tests.
"The top performing brands refresh their ad creative, on average, every 10-12 days. However, most brands will do that every 35-40 days. Why? Because it’s resource intensive to churn out new creative every couple of days. Enter Marpipe… Once you indentify your top 10% winning creative, copy those into your existing ad sets already scaling spend, and watch your spend become more efficient."
"We’ve been using Marpipe for several months now and have been super impressed with the results from both a quality and quantity standpoint. It is clear to us that Marpipe is a game-changing platform.”
NOT SURE WHICH PLAN IS RIGHT FOR YOU?
Talk 1 on 1 with a Marpipe Testing Expert and learn out how to get started.