Case studies and use cases
Performance-driving playbooks from top ad testing brands
Iterate on top-performing ads to unlock new unicorns
Performance
60% decrease in average CPA
Display "free delivery" on big ticket DPA ads
Growth
$300 increase in average order value
Convert new customers faster with better ad creative
Deploy tests rapidly to find a creative sweet spot
Performance
2x increase in leads
Automate production to test 1,000% more ads than before
Production
10x increase in unique ad variants for testing
Perfect your offer to reduce CPA
Performance
27% decrease in static image ad CPA
Blow up lead gen with small creative tweaks
Performance
53x increase in leads
Put customer reviews front and center on DPA ad creative
Performance
127% increase in ROAS
Test logo variations to find hidden conversion opportunities
Performance
30% decrease in CPA
Boost CX with consistently fresh creative
Performance
50% decrease in creative fatigue
Bring new fans into the fold with more relevant ads
Growth
~400% increase in organic social following
Automate production to find winning creative faster
Production
12x increase in unique ad variants for testing
Add branding and shipping info to DPA to boost CVR
Performance
3x revenue with the same DPA spend
Test background colors for an easy win
Performance
89% increase in purchase rate
Translate creative data to boost audio ad performance
Performance
67% decrease in audio ad CPA
Launch and learn 450% faster with automated MVT testing
Testing Capacity
3.5x increase in creative testing pace
Stack performance gains by applying winning ad copy to link extensions
Performance
40% decrease in CPA
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Sent from me,
Simon Wool,
Marpipe’s Director of Marketing
