Case studies and use cases
Performance-driving playbooks from top ad testing brands
Latico tested 5 new catalog designs to find out which to use at scale
Performance
32% ROAS Increase
Enhancing Dynamic Product Ads with Afterpay Design for Remarkable Performance Gains
Performance
17% reduction in CPA
Breakout DTC brand lowered CPA while spending LESS time testing.
Performance
34% lower cost per acquisition
Convert new customers faster with better ad creative
Test background colors for an easy win
Performance
89% increase in purchase rate
Put customer reviews front and center on DPA ad creative
Performance
127% increase in ROAS
Stack performance gains by applying winning ad copy to link extensions
Performance
40% decrease in CPA
Test logo variations to find hidden conversion opportunities
Performance
30% decrease in CPA
Launch and learn 450% faster with automated MVT testing
Testing Capacity
3.5x increase in creative testing pace
Automate production to test 1,000% more ads than before
Production
10x increase in unique ad variants for testing
Boost CX with consistently fresh creative
Performance
50% decrease in creative fatigue
Bring new fans into the fold with more relevant ads
Growth
~400% increase in organic social following
Display "free delivery" on big ticket DPA ads
Growth
$300 increase in average order value
Add branding and shipping info to DPA to boost CVR
Performance
3x revenue with the same DPA spend
Translate creative data to boost audio ad performance
Performance
67% decrease in audio ad CPA
Perfect your offer to reduce CPA
Performance
27% decrease in static image ad CPA
Iterate on top-performing ads to unlock new unicorns
Performance
60% decrease in average CPA
Automate production to find winning creative faster
Production
12x increase in unique ad variants for testing
Blow up lead gen with small creative tweaks
Performance
53x increase in leads
Deploy tests rapidly to find a creative sweet spot
Performance
2x increase in leads
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Sent from me,
Simon Wool,
Marpipe’s Director of Marketing
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