Case studies and use cases
Performance-driving playbooks from top ad testing brands
Enriched Catalogs
Home & Furniture Brand turns sales events into SALES
Latico tested 5 new catalog designs to find out which to use at scale
Enhancing Dynamic Product Ads with Afterpay Design for Remarkable Performance Gains
Put customer reviews front and center on DPA ad creative
Display "free delivery" on big ticket DPA ads
$300
increase in average order value
Add branding and shipping info to DPA to boost CVR
3x
revenue with the same DPA spend
Multivariate Testing
Breakout DTC brand lowered CPA while spending LESS time testing.
34%
lower cost per acquisition
Convert new customers faster with better ad creative
Test background colors for an easy win
89%
increase in purchase rate
Stack performance gains by applying winning ad copy to link extensions
Test logo variations to find hidden conversion opportunities
Launch and learn 450% faster with automated MVT testing
3.5x
increase in creative testing pace
Automate production to test 1,000% more ads than before
10x
increase in unique ad variants for testing
Boost CX with consistently fresh creative
50%
decrease in creative fatigue
Bring new fans into the fold with more relevant ads
400%
increase in organic social following
Translate creative data to boost audio ad performance
67%
decrease in audio ad CPA
Perfect your offer to reduce CPA
27%
decrease in static image ad CPA
Iterate on top-performing ads to unlock new unicorns
60%
decrease in average CPA
Automate production to find winning creative faster
12x
increase in unique ad variants for testing
Blow up lead gen with small creative tweaks
Deploy tests rapidly to find a creative sweet spot
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The marketing automation community
The speed of innovation in digital marketing feels overwhelming. It’s okay - you’re with us now. We’ve built creative automation tech for the world’s biggest advertisers, so we’ll separate the signal from the noise for you.
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The news, data and emerging tactics that most impact your bottom line
Real insights from creative tests by top brands
How-To guides for new capabilities & strategies
All for free. 💸
Sent from me,
Dan Pantelo,
Founder/CEO of Marpipe
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