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Case studies and use cases

Performance-driving playbooks from top ad testing brands
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Latico tested 5 new catalog designs to find out which to use at scale
Performance
32% ROAS Increase
DTC
Enhancing Dynamic Product Ads with Afterpay Design for Remarkable Performance Gains
Performance
17% reduction in CPA
Apparel
Breakout DTC brand lowered CPA while spending LESS time testing.
Performance
34% lower cost per acquisition
Beauty
Convert new customers faster with better ad creative
Growth
30% YoY growth
Apparel
Test background colors for an easy win
Performance
89% increase in purchase rate
DTC
Put customer reviews front and center on DPA ad creative
Performance
127% increase in ROAS
Apparel
Stack performance gains by applying winning ad copy to link extensions
Performance
40% decrease in CPA
Saas
Test logo variations to find hidden conversion opportunities
Performance
30% decrease in CPA
Saas
Launch and learn 450% faster with automated MVT testing
Testing Capacity
3.5x increase in creative testing pace
Saas
Automate production to test 1,000% more ads than before
Production
10x increase in unique ad variants for testing
Apparel
Boost CX with consistently fresh creative
Performance
50% decrease in creative fatigue
Apparel
Bring new fans into the fold with more relevant ads
Growth
~400% increase in organic social following
Apparel
Display "free delivery" on big ticket DPA ads
Growth
$300 increase in average order value
Retail
Add branding and shipping info to DPA to boost CVR
Performance
3x revenue with the same DPA spend
Retail
Translate creative data to boost audio ad performance
Performance
67% decrease in audio ad CPA
Perfect your offer to reduce CPA
Performance
27% decrease in static image ad CPA
Iterate on top-performing ads to unlock new unicorns
Performance
60% decrease in average CPA
Financial Services
Automate production to find winning creative faster
Production
12x increase in unique ad variants for testing
Financial Services
Blow up lead gen with small creative tweaks
Performance
53x increase in leads
Financial Services
Deploy tests rapidly to find a creative sweet spot
Performance
2x increase in leads
Health & Fitness
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