How Vera Bradley leverages wild patterns to make their catalog ads win big.

The Challenge

Vera Bradley’s team was investing heavily in DPAs—but struggled to see strong performance from the channel. Their existing catalog ad frames lacked optimization opportunities, and their team was unable to identify what creative elements were driving (or hurting) results. Without a scalable way to test creative variations, CVR and CTR performance flatlined.

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The Solution

Using Marpipe’s Enriched Catalogs, Vera Bradley launched a new wave of dynamic product ads featuring high-performing creative treatments. They focused on frames that showcased:

• Branded patterns recognizable to their core audience
• Real-time pricing updates
• Clear promotional messaging tied to active offers

These creative updates allowed the team to test and optimize catalog ads the same way they would static or video ads—giving their DPA program the refresh it needed.

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The Results

After switching to Enriched Catalogs, Vera Bradley saw immediate performance lifts:

• +12% increase in last-click ROAS for evergreen campaigns
• +20% lift in click-through rate (CTR)
• Lower cost-per-click (CPC) across the board

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“Marpipe has been invaluable to our program. As we invest heavily in DPAs, we've seen improvements in ROAS, CTR, and CPC efficiency—and Marpipe helps our DPAs stand out in the feed.”


— Sarah Enos
Digital Analyst, Paid Social