Smartly tries to take a “we do everything” approach — media buying, campaign automation, cross-channel publishing, bid optimization, reporting. It's a powerful platform if you need all of that. But catalog creative is just one module in a sprawling suite, and it shows.

Marpipe is built exclusively for catalog advertising. Every feature exists to help you design, test, and publish better dynamic product ads. Our template editor is deeper. Our catalog design tools are more flexible. And because it's our entire focus — not a feature buried inside a media buying platform — it gets better faster.

When a tool tries to do everything, nothing gets the attention it deserves. Your catalog creative deserves a specialist.

Specialists outperform generalists. Every time.

Smartly’s average customer pays around $90,000 a year and a % of ad spend. It's built for 50-person marketing teams running complex, multi-channel campaigns across Meta, TikTok, Pinterest, and Google simultaneously.

If all you need is better catalog creative, that's a lot of platform — and a lot of spend — for a focused problem.

Marpipe charges one flat monthly fee. No percentage of ad spend. No pricing that punishes you for scaling. And no annual lock-in — cancel anytime. You get the catalog creative depth of an enterprise tool without the enterprise price tag or the enterprise complexity.

Pay for what you use. Not for what you don't.

For a platform that charges enterprise prices, you'd expect feed management to be included. It isn't. Smartly handles the ad side — bidding, automation, publishing — but your product feed still needs to come from somewhere else. That means a separate vendor, a separate contract, and a creative workflow limited by what your feed tool can pass through.

Marpipe has feed management built in. Your product data and your catalog templates live in the same platform. No third-party feed tool. No integration headaches. No creative constrained by what a separate system can deliver.

At $90K a year, you'd think feed management would be table stakes. With Marpipe, it is.

Everything you need. One platform. One price.