Rhoback

The Challenge

Rhoback’s dynamic product ads (DPA) on Meta were their best-performing ad type, but the creative wasn’t doing them any favors. Meta’s standard catalog template was bland. It showed one product image and nothing else, so it left out the product details Rhoback already highlights on its product pages.

The team wanted to raise ROAS on its DPA ads by making the creative look more like the shopping experience on its own site.

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The Solution

With Marpipe Enriched Catalogs, Rhoback built a two-image template. One image shows the full product and the other is a zoomed-in detail shot. Together they show both the overall look and the fabric and finishing details shoppers would normally have to click through to see.

Because the template pulls straight from the product feed, it applied across the whole catalog right away. There was no need to design ads one at a time.

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The Results

Rhoback added Marpipe’s enriched catalog creative to its business-as-usual DPA campaigns. Compared with its standard catalog ads, the enriched creative delivered:

• $41 lower CPA
• 21% higher ROAS

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Why It Worked

The detail shot gave shoppers more reasons to buy before they ever reached the product page. Showing the full product and its details side by side made a plain catalog ad work more like a mini product page.

With creative that performed better, Rhoback could confidently put more budget behind its strongest ad type.

“Using Marpipe has allowed us to get creative with our top performing Meta ad type and has allowed us to scale DPA spend.”

^{— Caroline Nemceff, Senior Digital Marketing Analyst, Rhoback}

Do More With Your Best-Performing Ads

Catalog ads don’t have to look like a plain product feed. With Marpipe, brands can turn their whole catalog into enriched ads that show what sets their products apart. That means multi-image layouts, product attributes and promo details, all generated automatically from the feed.

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