The Challenge
DermStreet’s biggest competitive advantage is simple: better prices on skincare and dermatology products than you’ll find almost anywhere else. It’s not a subtle value proposition. It’s the reason people buy.But before Marpipe, their catalog ads didn’t say any of it. Flat product images. No price. No discount callout. No reason to click over a dozen other skincare brands showing up in the same feed. The ads that were supposed to convert price-conscious shoppers were arriving at the party with nothing to say.When your UVP is price and your ads don’t show the price, you’re not running DPA. You’re running brand awareness you didn’t budget for.
The Solution
The fix wasn’t complicated. It was just previously impossible at catalog scale.Using Marpipe’s Enriched Catalogs, DermStreet overlaid dynamic pricing and discount messaging directly onto their product images — automatically, across every SKU in their feed. Every ad now showed exactly what a customer needed to see to make the decision: what the product costs, and how much they’re saving.The creative didn’t need to be loud. It needed to be honest. Marpipe made that honest at scale.
The Results
The numbers moved across every metric that matters:
- +30% increase in ROAS
- -30% reduction in CPA
- -7% reduction in CPC
A 30% ROAS improvement alongside a 30% CPA reduction is a rare combination — it means the ads got cheaper to run and more valuable when they ran. That’s not optimization. That’s a channel that finally started working.
“We’ve been extremely pleased with Marpipe — it’s powerful, easy to use, and genuinely one of the most worthwhile tools we’ve added to our workflow.”— Yoni Ellman, Head of Digital @ DermStreet
