The Challenge
Before Marpipe, OTAA struggled with fragmented catalog ad creative. With a large product catalog of neckties, maintaining visual consistency across ads was difficult. Inconsistent framing led to a disjointed brand experience, and support from previous partners was slow and limited.
The Solution
OTAA turned to Marpipe to streamline their creative strategy, test variations at scale, and drive higher performance from their ad spend. Leveraging Marpipe’s Enriched Catalogs, they adopted a split-screen design—showcasing the tie on one side and a close-up of the fabric texture on the other. This layout, recommended by Marpipe’s team, effectively communicated both the product’s style and quality.
The Results
- +39% increase in ROAS, with most top-performing creatives now coming from Marpipe tests
- 25% decrease in CPA, thanks to visually cohesive and optimized catalog ads
- 2x higher engagement rate on enriched catalog ads featuring the split-screen design
"Marpipe transformed how we scale creative. The enriched catalog ads finally made our large product range feel premium and consistent—and the results spoke for themselves." – Fameez Haroon, Co-Founder of OTAA
