Creative testing guide
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Testing digital advertising for B2B SaaS
Best practices and must-test variables for B2B SaaS brands looking to boost ad performance
May 18, 2022
1 unshakeable truth and 6 predictions about creative automation
Why the advertising industry of the very near future will favor creatives who care deeply about ad performance and embrace automation
May 11, 2022
Generate creative intelligence to predict creative performance
Using creative test results only once does next to nothing for your brand long-term. Here’s why continuously generating creative intelligence can help you predict and de-risk creative performance.
May 4, 2022
4 mistakes to avoid when multivariate testing ad creative
Steering clear of these common multivariate testing missteps can help you bolster the validity — and power — of your creative data.
April 27, 2022
What a losing ad tells us about how to make a winner
Losing ads are the buried treasure of creative testing. If you just dig a little deeper, there’s gold to be found.
April 20, 2022
How Marpipe uses Marpipe
Lessons in creative testing from our head of Performance Marketing
April 13, 2022
How to write compelling ad headlines for creative testing
17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.
April 6, 2022
Why A/B testing alone is not enough for today’s ad creative
And how multivariate testing fills the creative intelligence gaps that A/B testing cannot
March 23, 2022
The product feed stack: building a modern catalog marketing machine
The tech and tools you need to build a successful product feed marketing program from the ground up
March 23, 2022
The loophole to Google Topics API? Creative testing.
Imprecise targeting affects mega brands and SMBs alike. Here’s why testing ad creative at scale is the fastest way around it.
March 16, 2022
New research shows marketers are really bad at predicting winning ad creative
Our study of 750+ marketing professionals points to the critical need for ad testing and creative intelligence
March 7, 2022
8 ideas for redesigning your product feed catalog creative
Customized creative that can seriously boost your DPA performance
March 2, 2022
How to increase conversion rates with one small change to ad creative
Subtle tweaks to creative can make a huge impact on ad performance. Here are four real-world examples of how one tiny change sparked massive improvements.
February 23, 2022
The three fastest ways to make ads in all sizes
Tried and true methods for designing all your ad placements at once, from good to better to best
February 16, 2022
Multivariate testing: the new secret weapon for ad agencies
Creative intelligence for your clients plus a new revenue stream for your agency equals a win-win
February 9, 2022
Meta has opened the door for crypto ads
Here are two hurdles crypto brands will have to overcome right away.
February 2, 2022
How to multivariate test video on Marpipe
A step-by-step guide from planning to launch
January 26, 2022
Why creative testing results should drive your media budget
A more flexible approach to ad spend should be part of your marketing strategy
January 19, 2022
iOS 14 obliterated audience targeting. Here are two ways forward for advertisers.
With broader audiences, contextual and creative will be king
January 13, 2022
How modular design leads to more effective video ads
Definition, best practices, and tips on how to think modularly in video ad production
January 5, 2022
Build all your ad sizes simultaneously with Placement Variants
Say buh-bye to manual ad resizing.
December 8, 2021
The year creative intelligence became king
Six stats that prove the power of creative data
November 29, 2021
5 fast, smart ways to spend your remaining digital marketing budget
Time’s a tickin’ on those use-it-or-lose-it dollars.
November 19, 2021
The 6 ½ steps to getting started on Marpipe
How to build ads, run tests, and use creative data to improve future ad campaigns
October 12, 2021
Multivariate Testing vs. DCO (Dynamic Creative Optimization)
What are the key differences between creative testing and DCO?
April 6, 2021
Modular design: the secret to better ad creative at scale
Definition, best practices, and why it makes so much sense to build ads this way
April 23, 2020
Why multivariate testing is the new standard in advertising
Defining multivariate testing and its benefits for beginners, experts, and everyone in between
March 26, 2020
Marpipe for Crypto
How to Write Compelling Ad Headlines for Creative Testing
What a Losing Ad Tells Us About How to Make a Winner
New Research Shows Marketers are Really Bad at Predicting Winning Ad Creative
Why Multivariate Testing is the New Standard in Advertising