The Catalog Blog

Ground-breaking new data from over 3,500 Meta ad accounts reveal shocking trends for Catalog Ads.

The capability differences between Enriched Catalogs and overlay frames in Meta.

Meta just quietly rolled out some major new announcements regarding FB Shops, and if you’re selling things with Meta ads, this impacts on you.

Step-by-Step Instructions and Best Practices

Discover the power of Instagram Dynamic Product Ads (DPAs) to boost your business's visibility and sales. Learn about DPA ad formats, targeting, and best practices for successful campaigns. Unlock the potential of Instagram advertising with Marpipe today!

Learn how to create effective Snapchat Product Feeds with tips on optimizing images, titles, descriptions, and using Marpipe for advanced targeting, personalization, and performance tracking. Boost your conversions on Snapchat today!

Discover the benefits of using creative design tools to enhance your design process, increase productivity, and boost creativity. Explore the Marpipe approach for an efficient design experience.

Looking to create Pinterest product ads? Here's a guide on how to do it, what to include, and some best practices for success.

Learn how you can use Facebook's Dynamic Product Ads to increase your e-commerce sales. This in-depth guide will help you master Facebook DPA Ads!

Are you struggling to grow your e-com business? The key to unlocking growth may lie in optimizing your inventory using product feeds. Lets explore the different types of product feeds and how to integrate them with your e-commerce website.

By showing ads featuring the specific products that a user has shown interest in, businesses can increase the likelihood of engagement and conversion, making DPAs the secret to reaching your ideal customers.

How to make winning dynamic product ad templates

Your product feed can be an exceptional creative automation tool but first you need to fix these common mistakes.

This blog post will go through the basics of product feed optimization — its value, best practices, challenges, and more.

With so many moving parts to consider when creating high-performance ad creative, this guide help on best practices and pitfalls you should avoid.

What is performance creative? This blog post will go through the basics of performance creative and what you need to get started.

What are the different things to keep in mind while running ads catalog? Here go through with the best practices for creating and maintaining them.

How can catalogs help you to bring in more customers? Here go through everything you need to know to get started with catalog ads Facebook.

This blog shows you what to look for in a ad testing tool, along with an introduction to some of the best ad testing tools on the market.

Sequential testing is a popular ad testing approach for many marketers today. But its biggest downfall is its lack of speed. There’s got to be a better way!

Your low-performing ads contain clues that can help you level-up future ad creative. You just have to know where to look.

Need to choose a reliable, effective Facebook ad testing tool? We break down the leading third-party tools available and what you should look out for.

Multivariate testing measures the performance of every possible combination of creative elements. Here’s how to get started with ad testing!

Learn how to get the most out of your split test Facebook ads campaign. Here are 5 strategies can help you run split test ads easily!

Instagram is the world's largest photo and video sharing platform. Here's how to boost your conversion rate with Instagram split testing.

Learn about how applying creative elements directly to catalog and DPA ads is turning an already powerful ad type into a cash cow for retailers.

Learn why combining a PIM solution with enriched creative catalogs is the best approach to create powerful, conversion-driving digital assets.

Discover the latest creative best advertisment practices and strategies you need in order to manage ad testing and get the most out of your campaigns.

Have you been thinking about testing your Facebook Ads but weren’t sure where to start? Get started with Facebook ad testing using the Marpipe platform.

Learn how to recognize and avoid bad ad testing habits that could be weakening the efficacy of your multivariate results. Get insights from Marpipe today!

Get your budget with ad testing! Learn how to budget advertising costs online and find out the number of creative elements and ad variants you can test.

What are some of the things you need to keep in mind while doing Facebook ad testing? This blog post goes through some of the best practices of Facebook ads testing.

Discover the personalized ad creative and learn to create unique variations. Master the art of high-converting, targeted ads with Marpipe's CVR test!

Don't let your DPA advertisment sink during the holidays! Follow these simple tips and get your ads ready in time to impress customers this Q4.

Take your storytelling ads to the next level and learn how to test and optimize them for maximum effectiveness. Get tips on building out a cohesive story!

With creative ad testing, you can get the most out of your media budget and optimize campaigns for maximum success. Find out how with Marpipe!

Multivariate testing creates a continuous loop of creative intelligence for your ad team. Here are Marpipe’s tips for getting the most out of your ad creative.

Get the most out of your marketing efforts with a better understanding of your buyer's journey is critical for CVR optimization.

Struggling with your ad testing process? Find out how removing roadblocks from advertising can help you achieve better ROI and uncover insights quickly.

Struggling with bias in advertising? Discover the power of testing methods to reduce bias and improve decision-making that leads to better performance.

A/B testing ads isn't enough. Learn how to use multivariate testing instead to get more accurate insights and optimize your ad campaigns for success.

Discover why ad creative should be at the top of your list when trying to maximize profits. Learn what you need to know about ad ROI today!

What creative assets should you test? And how can advertising affect consumers? The answers can only come from a well-built five testing strategy.

Learn how to apply ad concept testing to gain real-time market research insights and optimize all your brand properties. Discover 40+ practical ways!

Are you ready to take ad concepts testing to the next level? Learn why automating this process can help give you better results, faster.

Learn when it’s right to move on from testing and onto one of three proven methods for scaling winning ads.

Statistical significance is an important hallmark of data validity when it comes to testing ad creative. But multivariate testing has rendered the old 50-conversion benchmark obsolete.

Is your ad still performing well despite being seen too much? Discover how redefining creative fatigue can help you maximize the success of your product.

Learn how to maximize your advertising ROI with these best practices and must-test variables of B2B digital advertising for SaaS brands.

Why the advertising industry of the very near future will favor creatives who care deeply about ad performance and embrace creative automation.

Using creative test results only once does next to nothing for your brand long-term. Here’s why creative intelligence agency can predict performance.

What should you avoid when making an ad? Find out the 4 most common mistakes made when testing ad creative, so you can get more engagement quickly.

Discover how you can create winning ads that will increase your conversions and drive more sales. Learn the tips and tricks from our experts!

Creative testing ads are powerful tools that can help you optimize your ad performance, and Marpipe knows how to use them. Learn more about it!

17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.

AB ad testing has been a staple for years, but multivariate testing provides more comprehensive data. Discover more with Marpipe's this guide!

What is a product feed? Understand product feeds, their core components, and how you can leverage each one to build an effective feed for your store

Imprecise targeting affects mega brands and SMBs alike. Here’s why multivariate ad testing creative at scale is the fastest way around it.

Our study of 750+ marketing professionals reveals a surprising truth – are we really bad at predicting which will be the most creative ad? Find out here!

Discover the catalog creative and how it can help you drive better performance on DPA campaigns. Get innovative ideas for redesigning products feed!

Discover the power of one small change and learn how it can help you increase your ad conversion rate. Get tips, strategies, and best practices here!

Discover the three quickest ways to design and create ads sizes that will capture attention, engage viewers, and increase conversions.

Learn how multivariate testing can help agencies increase their success rates and create a unique revenue stream with the help of Marpipe.

Meta opened the door for crypto ads, and it's time to take advantage of this huge oncoming trend. Learn more about how you can make crypto ads!

Unleash the power of your marketing strategy with Marpipe's multivariate testing capabilities. Learn how to build powerful testing video with ads!

Learn how creative testing can save you money by optimizing your media advertising budget. Get insights and expert tips to help optimize your campaigns.

Discover how iOS 14 advertising can help you reach your target audience more effectively. Learn which tactics work best to get the results you want!

Learn about creating video ads best practices with modular design, from spotting trends and utilizing data to using customer feedback.

Creating ads for all your campaigns can be a daunting task – until now. Discover how the Placement Ratio tool from marpipe makes ad resizing efficient!

2021 was a turning point for marpipe - learn how our company embraced creative intelligence and the successes we achieved as a result.

Create an effective spend digital marketing strategy with these five tips from marpipe. Take advantage of our advice and start reaping the rewards today!

How to build ads, run tests, and use creative data to improve future ad campaigns

Learn about what are the key differences between creative testing and DCO ads. Discover how those assets influence independently performance.

Definition, best practices, and why it makes so much sense to build ads this way

Defining multivariate testing and its benefits for beginners, experts, and everyone in between