When it comes to boosting conversion rates, the full buyer journey is greater than the sum of its parts.

Multivariate testing delivers the deepest level of data possible on the performance of your ad creative. But it’s also quite complex. Here’s how Marpipe is eliminating the most difficult aspects of multivariate testing, making it possible for more brands to benefit from it.

Bias has no place in today's ad creative. By embracing better testing methods, we can eliminate bias and make better decisions that lead to improved performance.

There’s a better way to test your ad creative — multivariate testing. MVT delivers micro-level creative intelligence, and gets creatives and marketers on the same page like never before.

We break down both the short-term gains you can expect from multivariate ad testing and the long-term returns you can’t put a price on.

What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Here are five you can use for your brand.

40+ practical ways you can apply ad testing results to all your brand properties

Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the value begins.

Learn when it’s right to move on from testing and onto one of three proven methods for scaling winning ads.

Statistical significance is an important hallmark of data validity when it comes to testing ad creative. But multivariate testing has rendered the old 50-conversion benchmark obsolete.

If your ad is still a high performer, who cares how many times people have seen it?

Best practices and must-test variables for B2B SaaS brands looking to boost ad performance

Why the advertising industry of the very near future will favor creatives who care deeply about ad performance and embrace automation

Using creative test results only once does next to nothing for your brand long-term. Here’s why continuously generating creative intelligence can help you predict and de-risk creative performance.

Steering clear of these common multivariate testing missteps can help you bolster the validity — and power — of your creative data.

Losing ads are the buried treasure of creative testing. If you just dig a little deeper, there’s gold to be found.

Lessons in creative testing from our head of Performance Marketing

17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.

And how multivariate testing fills the creative intelligence gaps that A/B testing cannot

The tech and tools you need to build a successful product feed marketing program from the ground up

Imprecise targeting affects mega brands and SMBs alike. Here’s why testing ad creative at scale is the fastest way around it.

Our study of 750+ marketing professionals points to the critical need for ad testing and creative intelligence

Customized creative that can seriously boost your DPA performance

Subtle tweaks to creative can make a huge impact on ad performance. Here are four real-world examples of how one tiny change sparked massive improvements.

Tried and true methods for designing all your ad placements at once, from good to better to best

Creative intelligence for your clients plus a new revenue stream for your agency equals a win-win

Here are two hurdles crypto brands will have to overcome right away.

A step-by-step guide from planning to launch

A more flexible approach to ad spend should be part of your marketing strategy

With broader audiences, contextual and creative will be king

Definition, best practices, and tips on how to think modularly in video ad production

Say buh-bye to manual ad resizing.

Six stats that prove the power of creative data

Time’s a tickin’ on those use-it-or-lose-it dollars.

How to build ads, run tests, and use creative data to improve future ad campaigns

What are the key differences between creative testing and DCO?

Definition, best practices, and why it makes so much sense to build ads this way

Defining multivariate testing and its benefits for beginners, experts, and everyone in between