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The 4 Components of High Performing Catalog Creative
How to make winning dynamic product ad templates
February 24, 2023
3 ways brands are completely under-utilizing their product feed and how to fix it
How adding meta data to your catalog enables better creative automation
February 24, 2023
What is product feed optimization?
This blog post will go through the basics of product feed optimization — its value, best practices, challenges, and more.
November 29, 2022
Best practices for high-performance creative
A look at the best practices for high-performance creative – and common pitfalls to avoid.
November 28, 2022
What is performance creative?
What is performance creative? This blog post will go through the basics of performance creative and what you need to get started.
November 17, 2022
Best practices for catalog ads that will boost your ROI
What are the different things to keep in mind while running catalog ads? This blog post will go through some of the best practices for creating and maintaining them.
November 16, 2022
Getting started with catalog ads
How can catalogs help you to bring in more customers? This blog post will go through everything you need to know to get started with catalog ads.
November 16, 2022
Guide to ad testing tools
This blog shows you what to look for in ad testing tools, along with an introduction to some of the best ad testing tools on the market.
November 16, 2022
Sequential testing vs. testing all of the things at once
Sequential testing is a popular ad testing approach for many marketers today. But its biggest downfall is its lack of speed. There’s got to be a better way!
November 9, 2022
How your losing ads can help you design winners
Your low-performing ads contain clues that can help you level-up future ad creative. You just have to know where to look.
October 26, 2022
Guide to Facebook ad testing tools
What to look out for when choosing a testing tool for Facebook ads. Plus, a comparison of the leading third-party tools.
October 25, 2022
How to get started with ad testing to create more effective ads
Multivariate testing measures the performance of every possible combination of creative elements. Here’s how to get started testing and optimizing your own ads.
October 20, 2022
5 strategies for split testing your Facebook ads
Split testing is the best way to find the most effective combination of ad copy and image sizes to drive the best conversion rates from your Facebook ads.
October 19, 2022
The ultimate guide to Instagram split testing for content marketing and advertising
Instagram is the world's largest photo and video sharing platform. It's also a marketing goldmine. Here's how to boost your conversion rate with split testing.
October 19, 2022
Why your catalog ads need a glow up
Applying creative directly to DPA is turning an already powerful ad type into a cash cow for retailers.
October 12, 2022
Using product information to enrich catalog creative, Part 2
Why combining PIM and enriched catalog creative is a powerful, conversion-driving investment for modern retailers
October 5, 2022
Best practices for creative testing your ads
A comprehensive look at the factors you need to manage in creative testing, plus best practices for managing them.
October 3, 2022
How to get started with Facebook ad testing (the easy way)
What should you know about Facebook ad testing? Here’s how you can get started to test your Facebook ads.
September 29, 2022
Break your bad ad testing habits
How to unlearn ad testing tendencies that can render your multivariate results weak or invalid
September 28, 2022
How to budget for ad testing
Get a ballpark idea of the number of creative elements and total ad variants you can test at your level of spend.
September 21, 2022
Facebook ad testing best practices for more successful campaigns
What are some of the things you need to keep in mind while doing Facebook ad testing? This blog post goes through some of the best practices of Facebook ads testing.
September 19, 2022
Test against your audience personas for max CVR
Ad creative is no longer one-size-fits-all.
September 14, 2022
How to get your DPA ready for the holidays
Enriching your catalog ads and with holiday creative is a quick and easy lever to flip for driving Q4 conversions.
September 7, 2022
Build better ad stories with testing
Connect with customers and grow your business by crafting a cohesive story across the entire ad-to-page journey.
Hunter Sunrise, SVP/Head of Marketing at Postclick
September 6, 2022
Why ad testing is the ultimate media budget hack
Testing your ad creative can have a multiplier effect on your overall media budget.
August 31, 2022
Best practices for testing ad creative
Multivariate testing creates a continuous loop of creative intelligence for your ad team. Here are Marpipe’s tips for getting the most out of your ad creative.
August 24, 2022
Don’t sleep on your post-click experience
When it comes to boosting conversion rates, the full buyer journey is greater than the sum of its parts.
August 17, 2022
How we’re removing the roadblocks to better ad testing
Multivariate testing delivers the deepest level of data possible on the performance of your ad creative. But it’s also quite complex. Here’s how Marpipe is eliminating the most difficult aspects of multivariate testing, making it possible for more brands to benefit from it.
August 10, 2022
Why bias is the bane of high-performing ad creative
Bias has no place in today's ad creative. By embracing better testing methods, we can eliminate bias and make better decisions that lead to improved performance.
August 3, 2022
A/B testing your ads isn’t enough. Here’s how to test instead.
There’s a better way to test your ad creative — multivariate testing. MVT delivers micro-level creative intelligence, and gets creatives and marketers on the same page like never before.
July 20, 2022
Why ad creative is your best lever for ROI
We break down both the short-term gains you can expect from multivariate ad testing and the long-term returns you can’t put a price on.
July 13, 2022
Five ad testing strategies that deliver impactful creative intelligence
What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Here are five you can use for your brand.
July 5, 2022
Using creative concept testing as real-time market research
40+ practical ways you can apply ad testing results to all your brand properties
June 29, 2022
Why it’s high time you automate your ad concept testing
Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the value begins.
June 22, 2022
From ad testing to ad scaling: when and how to make the leap
Learn when it’s right to move on from testing and onto one of three proven methods for scaling winning ads.
June 8, 2022
Statistical significance and multivariate testing: setting a new standard
Statistical significance is an important hallmark of data validity when it comes to testing ad creative. But multivariate testing has rendered the old 50-conversion benchmark obsolete.
June 1, 2022
Why it’s time to redefine creative fatigue
If your ad is still a high performer, who cares how many times people have seen it?
May 26, 2022
Testing digital advertising for B2B SaaS
Best practices and must-test variables for B2B SaaS brands looking to boost ad performance
May 18, 2022
1 unshakeable truth and 6 predictions about creative automation
Why the advertising industry of the very near future will favor creatives who care deeply about ad performance and embrace automation
May 11, 2022
Generate creative intelligence to predict creative performance
Using creative test results only once does next to nothing for your brand long-term. Here’s why continuously generating creative intelligence can help you predict and de-risk creative performance.
May 4, 2022
4 mistakes to avoid when multivariate testing ad creative
Steering clear of these common multivariate testing missteps can help you bolster the validity — and power — of your creative data.
April 27, 2022
What a losing ad tells us about how to make a winner
Losing ads are the buried treasure of creative testing. If you just dig a little deeper, there’s gold to be found.
April 20, 2022
How Marpipe uses Marpipe
Lessons in creative testing from our head of Performance Marketing
April 13, 2022
How to write compelling ad headlines for creative testing
17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.
April 6, 2022
Why A/B testing alone is not enough for today’s ad creative
And how multivariate testing fills the creative intelligence gaps that A/B testing cannot
March 23, 2022
The 4 layers you need to build a product feed
A guide to product feeds, their core components, and how you can leverage each one to build a more effective feed.
March 23, 2022
The loophole to Google Topics API? Creative testing.
Imprecise targeting affects mega brands and SMBs alike. Here’s why testing ad creative at scale is the fastest way around it.
March 16, 2022
New research shows marketers are really bad at predicting winning ad creative
Our study of 750+ marketing professionals points to the critical need for ad testing and creative intelligence
March 7, 2022
8 ideas for redesigning your product feed catalog creative
Customized creative that can seriously boost your DPA performance
March 2, 2022
How to increase conversion rates with one small change to ad creative
Subtle tweaks to creative can make a huge impact on ad performance. Here are four real-world examples of how one tiny change sparked massive improvements.
February 23, 2022
The three fastest ways to make ads in all sizes
Tried and true methods for designing all your ad placements at once, from good to better to best
February 16, 2022
Multivariate testing: the new secret weapon for ad agencies
Creative intelligence for your clients plus a new revenue stream for your agency equals a win-win
February 9, 2022
Meta has opened the door for crypto ads
Here are two hurdles crypto brands will have to overcome right away.
February 2, 2022
How to multivariate test video on Marpipe
A step-by-step guide from planning to launch
January 26, 2022
Why creative testing results should drive your media budget
A more flexible approach to ad spend should be part of your marketing strategy
January 19, 2022
iOS 14 obliterated audience targeting. Here are two ways forward for advertisers.
With broader audiences, contextual and creative will be king
January 13, 2022
How modular design leads to more effective video ads
Definition, best practices, and tips on how to think modularly in video ad production
January 5, 2022
Build all your ad sizes simultaneously with Placement Variants
Say buh-bye to manual ad resizing.
December 8, 2021
The year creative intelligence became king
Six stats that prove the power of creative data
November 29, 2021
5 fast, smart ways to spend your remaining digital marketing budget
Time’s a tickin’ on those use-it-or-lose-it dollars.
November 19, 2021
The 6 ½ steps to getting started on Marpipe
How to build ads, run tests, and use creative data to improve future ad campaigns
October 12, 2021
Multivariate Testing vs. DCO (Dynamic Creative Optimization)
What are the key differences between creative testing and DCO?
April 6, 2021
Modular design: the secret to better ad creative at scale
Definition, best practices, and why it makes so much sense to build ads this way
April 23, 2020
Why multivariate testing is the new standard in advertising
Defining multivariate testing and its benefits for beginners, experts, and everyone in between
March 26, 2020
How to Write Compelling Ad Headlines for Creative Testing
What a Losing Ad Tells Us About How to Make a Winner
New Research Shows Marketers are Really Bad at Predicting Winning Ad Creative
Why Multivariate Testing is the New Standard in Advertising