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If your product feed isn’t optimized for AI, it’s probably working against you.
Google, Meta, TikTok, Amazon—every major platform is using AI to decide which products get seen, who sees them, and how much you’ll pay for the click. Your product feed isn't just a list of SKUs. It's the engine behind your visibility, performance, and revenue.
Most brands still treat it like a checkbox. They throw every product into a campaign, cross their fingers, and wonder why results are flat.
AI changes that. It filters out what’s not working, prioritizes your top performers, and adapts to each platform’s algorithm automatically. Less guesswork, more results.
Let’s break down how brands are using AI to clean up their product feeds and drive stronger performance across every channel.
It’s tempting to promote everything. But here’s the reality: some of your products are quietly killing your performance. Maybe they have a high return rate. Maybe they eat up your budget without converting. Or maybe they just don’t get clicks. Whatever the issue, leaving them in your active campaigns pulls down your ROAS, clutters your catalog, and makes it harder for your best products to shine.
That’s where AI steps in. With tools like Marpipe, you can automatically spot the products that are underperforming, and remove them from your campaigns in real time. No spreadsheets. No guesswork. Just a cleaner, leaner catalog that’s built to convert.
AI doesn’t rely on assumptions or guesswork. It evaluates actual performance data across every SKU in your catalog. It looks for patterns that consistently signal poor results and automatically removes those products from your active campaigns.
So what does AI actually pay attention to?
What makes this approach so effective is that it’s dynamic. These decisions aren’t set once and forgotten. AI continually re-evaluates your catalog as performance shifts. Products that start trending upward can be reintroduced. Those that begin to slip are pulled back. It's constant, data-driven catalog management that adapts as quickly as your campaigns do.
You connect your data sources—Meta, Google Merchant Center, Shopify, wherever you’re running ads or tracking sales. From there, Marpipe syncs your catalog and starts crunching numbers. No extra work on your end. The system knows what’s working and what’s not. It immediately builds optimized product sets that reflect your current best performers.
You can apply filters in just a few clicks. Want to cut the bottom 30% of products based on monthly revenue? Easy. Want to remove items that are burning ad spend without sales? Done. Need to clean up products with low CTRs? One toggle and it’s handled.
All of this takes less than 15 minutes. And the impact on ROAS? Huge.
These brands used Marpipe’s optimization tools and enriched catalogs to clean up their product feeds, unlock better creative, and scale smarter.
Twillory, a performance menswear brand, saw a 127% improvement in DPA performance using Marpipe’s Enriched Catalog Product. By layering smart design templates over their product feed, they transformed static, flat-lay creative into dynamic ads featuring bundle offers and real customer testimonials. Within ten days, the enriched templates more than doubled revenue compared to their original DPA setup, on the same spend. The team immediately scaled the winning templates and is now rolling out enriched designs across all catalog campaigns, including DABA.
Cozy Earth, a luxury bedding and loungewear brand, tested over 30 dynamic templates to refine their product feed and ad creative. With Marpipe, they were able to scale their DPA budget while improving ROAS, especially during peak sales periods. Their team used flexible elements like strikethrough pricing and sale callouts to quickly adapt to changing promos, something that simply isn’t possible with static catalog ads. As their team put it: “so flexible and effective.”
Ridge, a DTC accessories powerhouse, used Marpipe to take creative control of their catalog. By testing enriched templates that automatically matched the design color to each product’s color variant, they created a more tailored, visually compelling experience. The result? A 53% increase in ROAS — and a catalog ad system they could scale effortlessly inside Meta.
Each of these brands had a different challenge. Twillory needed a creative upgrade. Cozy Earth needed dynamic flexibility. Ridge needed performance at scale. All three found it through one thing: a smarter product feed powered by AI and design automation.
Optimization isn’t just about what you remove. It’s about what you add. With Marpipe’s custom feed fields, you can enrich your product data by layering in smart creative inputs. Think urgency copy like “Almost Gone,” seasonal labels like “Back to School Favorite,” or brand differentiators like “Sustainably Made” or “Ships Free.”
You can also dynamically inject overlay text, promotional pricing, or custom value props into your catalog. That means when your feed builds ads, each product has more context—more reasons to click, more relevance, more performance.
And you’re not editing creative manually. It’s baked into the product feed, scaled across your catalog, and refreshed as needed.
Every platform is different. What works for Meta might fall flat on Google. TikTok favors a totally different experience than Amazon. AI can help you match your catalog to each platform’s preferences so your products are set up to win everywhere.
Google Shopping wants clean structure, accurate categorization, and pricing consistency. AI helps refine product titles, filter by performance, and maintain up-to-date data for dynamic inventory and price changes.
Meta (Facebook + Instagram) wants strong engagement signals and visual consistency. Products that are served in high-CTR formats like carousel or collection ads perform best when powered by an optimized catalog that excludes budget-burners.
TikTok rewards relevance and recency. If your product feed is stale, you’re not getting served. AI can help identify fast-moving SKUs, update video overlays, and keep your product creative aligned with TikTok’s fast pace.
Amazon is all about detail and reliability. Attributes matter. Return rate matters. Competitive pricing matters. AI can flag which listings don’t meet the algorithm’s expectations and pull them from your sponsored product campaigns before they waste spend.
Pinterest and Snapchat lean heavily into imagery. If your catalog includes custom image fields, lifestyle context, or enhanced tags, your products are more likely to get traction on visual search and AR-enhanced formats.
Across the board, AI is your cheat code for aligning your product data with how these platforms actually serve content.
Let’s imagine a common scenario.
Before AI Optimization:
You’re running campaigns across Meta and Google. Your product feed includes 500 SKUs. You’re seeing average performance—some wins, but your ROAS has dipped and you’re not sure why. You suspect some products are tanking performance, but there’s no time to do a full audit.
After AI Optimization:
You connect to Marpipe, sync your product feed, and turn on filters. You cut the bottom 30% of underperformers. You also enrich your catalog with urgency copy, dynamic overlays, and custom promotional text. Suddenly, your catalog is cleaner, your ads look sharper, and your spend is focused on what works.
Within two weeks, you see CTR jump 18%, ROAS improve by 29%, and return rate drop 7%. All because your product feed stopped working against you.
When you optimize your product feed with AI, three things happen. First, your ad budget stops leaking. Bad SKUs are gone. High-return products are out. The budget is spent on products that actually sell.
Second, your ads get smarter. Feed enrichment makes every product in your catalog more engaging. Copy improves. Visuals improve. Targeting improves.
And third, your performance improves across the board. Better ROAS. Higher CTR. Lower cost per purchase. And all of it is automatic, scalable, and built to keep learning.
With platforms like Marpipe, it’s never been easier to clean up your feed and get more out of every campaign.
Every ad you run, every campaign you build, every conversion you want—it all starts with your product feed. If your feed is weak, your performance will suffer, no matter how good your creative or targeting is.
But with AI-powered optimization, you take control. You feed the algorithms what they want. You remove the junk. You promote what works.
This isn’t some abstract strategy. This is performance marketing in its most practical form.
And it starts with a cleaner catalog.
With Marpipe, getting started is quick. You can connect your ecommerce platform and ad channels in just a few clicks. Once synced, Marpipe automatically filters out the low-performing products that are quietly draining your ad budget, making room for the ones that actually sell. From there, you can enrich your product feed with data that’s built for performance — things like urgency messaging, bundle offers, or review scores that plug straight into your creative. It doesn’t stop there.
You can customize feeds for specific channels like Meta, Google, or TikTok, ensuring every product shows up in the right format with the right message, exactly where it performs best. The results speak for themselves. No more spreadsheets. No more manual cleanup. Just a smarter, faster, cleaner way to run catalog campaigns that actually scale.
Want to see it in action? Get started free or book a demo today.
