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If you're a performance marketer or part of an in-house brand team trying to scale ad creative, you've probably come across Celtra and Marpipe. Both claim to speed up creative production. Both promise efficiency. But dig a little deeper and the differences become clear—because while Celtra was built in an era of display ads and solving enterprise creative operations, Marpipe was built for modern e-commerce performance.
And that difference matters now more than ever.
As paid media becomes more competitive and expensive, teams can’t afford to waste budget on creative that doesn’t convert. The right creative platform doesn’t just help you make more ads—it helps you make better ones. So if you’re weighing your options, here’s how Marpipe and Celtra actually compare—and why more marketers are choosing performance over production.
Spoiler: we’re Marpipe. And we think you deserve a platform that’s fast, flexible, and focused on results—not just asset management. So if you’re comparing Marpipe vs. Celtra, here’s everything you need to know.
Speed alone isn’t a strategy. Marketers don’t just need more creative, they need to create smarter creative. Most platforms in the creative automation space are built around one goal: making it easier to produce more content, faster. But in performance marketing, volume without insight is just noise. Automation tools help you scale output, but if you’re not actively testing, you’re just scaling guesses.
Celtra fits that mold. It helps large, distributed teams crank out localized assets at scale. It’s ideal for global companies with complex approval processes, legal requirements, and dozens of markets to support. But when it comes to performance insights? Celtra leaves that up to you.
Marpipe approaches creative automation with a performance mindset. Every workflow is designed to support testing, dynamic content, and channel-specific optimization. With Marpipe, marketers can design dozens of variations from a single template, launch them across catalog-powered ad formats like Meta DPAs or Google Shopping, and see real-time performance insights directly within the platform. You’re not just guessing which ad might work, you’re proving it, and scaling the winners.
Understanding your team’s needs is key to choosing the right platform. And, let’s be clear. Celtra and Marpipe aren’t interchangeable. They were built for different types of teams.
Celtra is designed for enterprise creative operations teams. It supports large-scale asset management, brand compliance, and localization. Teams that succeed with Celtra often have in-house designers, developers, and project managers who can support complex templates and long setup timelines. These organizations prioritize volume, consistency, and brand governance across global markets.
Marpipe is designed for growth teams. Performance marketers. DTC brands. In-house creative strategists. These tema care about speed, flexibility and results. They want to know what copy, image, layout, or offer is actually converting, and they want to move fast when they find it.
If you’re running catalog ads, retargeting campaigns, or want to optimize your creative across channels, Marpipe gives you the tools to launch quickly and test continuously. You don’t need to rely on agencies or dev teams to keep campaigns moving. You’re in control.
With Celtra, getting started typically involves sales conversations, custom quotes, onboarding support, template development, and internal coordination. It’s a powerful system, but one that takes time, and often, technical support, to fully implement.
Marpipe offers a much faster path to value. You can sign up, connect your product catalog, and launch performance-ready creative in a single day. No engineering support. No complex onboarding. Just high-converting ad creative that’s ready to go.
We’ve seen teams test over 40 creative variations in their first 24 hours with Marpipe. That kind of speed just isn’t possible with tools built for enterprise ops.
If you’re not testing your creative, you’re not really optimizing. It just feels like you are. In performance marketing, that’s a dangerous place to be. Because when you're relying on intuition instead of data, you're essentially gambling with your budget.
That’s where most creative platforms fall short. Take Celtra, for example. It’s great for managing creative workflows, but once the assets are live, you're on your own. The platform doesn’t offer built-in performance feedback, so marketers are forced to jump between dashboards, download reports, and manually connect the dots. You might know what ran, but you don’t know what worked. And without clarity, there’s no way to scale intelligently.
Marpipe was built to solve this exact pain point. Creative testing isn’t an add-on, it’s baked into the DNA of the platform. With Marpipe, you’re not just launching ads. You’re launching structured experiments that help you understand what actually works, so you can scale with confidence.
Our testing engine lets you:
The difference? Insight at every step. You’re not stuck guessing what’s driving performance or scrambling to rebuild top ads. You have a system that learns, adapts, and improves—without adding friction to your workflow.
When something breaks, or better yet, when you want to improve it, how fast you get help can make or break a campaign. And the support model behind your creative platform says a lot about who it’s really built for.
Celtra is designed for enterprise teams. Its support system reflects that: structured, ticket-based, and often layered with account management approvals. It’s not uncommon for simple questions to get stuck in the queue or lost in translation between teams. That might work for global brand workflows, but for performance marketers moving fast? It creates friction.
Marpipe is built differently. Our customer experience is designed to match the pace of the people using it—marketers running dozens of tests, iterating daily, and pushing for results. That’s why we offer:
Need help formatting a product feed? Want to troubleshoot a dynamic layout before launch? You’ll get guidance from someone who’s seen it before, and solved it before. No waiting, no tickets, no getting bounced around. We believe support shouldn’t slow you down. It should accelerate your workflow, empower your team, and help your creative perform better because speed isn’t just nice to have. It’s how you win.
Marpipe customers are proving that when testing and design come together, results follow. From increased ROAS to scaled ad spend and faster launches, here’s what our customers are saying:
“We adopted Marpipe to bring our best-performing creative elements into our catalog ads—and saw results immediately.”
— Sean Frank, CEO, Ridge
Ridge, the cult-favorite DTC brand behind the Ridge Wallet, scaled from $100M to $200M+ in annual revenue in 2024—driven largely by paid Meta ads. They partnered with Marpipe to upgrade their catalog ads and move faster with testing.
Using Dynamic Color, Ridge matched SKU-specific border designs to product colors or patterns. The result?
“We wanted our catalog ads to look beautiful—but more importantly, we wanted them to perform. Marpipe helped us do both.”
— Team Sijo
Sijo, a luxury sleep and home brand, aimed to elevate the performance of their catalog ads with subtle, elegant design enhancements. Over the first few months, they tested more than 8 Enriched Catalog templates—including those featuring customer quotes and publisher logos for social proof.
Since then, they’ve continued testing and iterating seasonally for nearly 2 years.
Explore more case studies or book a demo to see what you could be testing tomorrow.
If you’re a global enterprise managing dozens of markets, complex localization, and strict brand compliance, Celtra is likely the right fit. It’s a strong creative management platform designed to orchestrate large-scale asset production across teams. But when it comes to real performance insights and creative testing? You’re mostly on your own.
Marpipe is built differently.
If you’re a performance marketer who needs to launch faster, test smarter, and actually understand what creative is driving results, Marpipe is made for you. Our platform isn’t built for project managers. It’s built for marketers. And that’s why performance teams are making the switch.
You don’t need another bloated system. You need a platform that helps you do your job better, without waiting on creative approvals, dev tickets, or outsourced production cycles.
With Marpipe, you’re empowered to move faster and market smarter. Launch dozens of creative variations in minutes, test every element with precision, and optimize based on real performance data. Scale what works, pause what doesn’t, and finally turn your creative into a true growth lever.
Get started for free, or book a demo to learn more.
