Resting Ad Face, Episode 9: Why your catalog ads need a glow up

Your catalog ads are probably one of the most vanilla parts of your marketing strategy — nothing fancy, but they get the job done. But what if you could turn them into a serious, hot-fudge-sundae of sales? Enter enriched catalog creative. On this episode of Resting Ad Face, Susan and Jess discuss how applying creative elements (like branding cues, sale pricing, customer reviews, and more) directly to DPA is turning an already powerful ad type into a cash cow for retailers.

Resting Ad Face, Episode 8: Break your bad ad testing habits

Mistakes were made. � Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they see new multivariate testers make, and share advice on how to avoid them for more meaningful creative data.

Resting Ad Face, Episode 7: This is your sign to test your ads against your personas

If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on: - why it's important to test your ads against your personas - what to include in your tests - customer examples they've lived and learned through

Resting Ad Face, Episode 6: Why ad testing is the ultimate media budget hack

It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • Where you should pull your ad testing budget from • How much you should budget • How ad testing helps your media budget work even harder for you • Whether or not test clicks, conversion, and impressions count against the bottom line ROAS calculator: https://www.marpipe.com/roas-calculator Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-crea... Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-c... Brought to you by Marpipe Hosted Jess Cook and Susan Wenograd

Resting Ad Face, Episode 5 with Postclick's Tyson Quick

If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on: - why it's important to test your ads against your personas - what to include in your tests - customer examples they've lived and learned through

Resting Ad Face, Episode 4: CTRL + ALT + DEL the bias out of your ad creative

With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether. Hosted by Jess Cook and Susan Wenograd Brought to you by Marpipe

Resting Ad Face, Episode 3: A/B testing ain't got nothin' on multivariate

A/B testing alone doesn’t cut it anymore when it comes to ad creative. Even though it’s automated and typically executed in-market, A/B testing delivers the shallowest level of data available. It can tell you which of two or three ads was the higher performer — but never why. There’s got to be a better way! blows hair out of face, infomercial-style. In episode 3 of Resting Ad Face, Jess and Susan talk about: - the major downfalls of A/B testing - why brands today need a deeper level of creative insights - how a different kind of creative testing (spoiler alert: multivariate testing) can get you there.

Resting Ad Face, Episode 2: Our five fav ad testing strategies

What creative assets should you test? And which audience should you test with? 💡 You can’t answer those Qs without a well-built strategy. Snag 5 ad testing strategies that deliver impactful creative intelligence in episode 2 of Resting Ad Face, now live on YouTube.

Resting Ad Face, Episode 1: Why untested ad concepts are costing you

Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the value begins. Hosted by Jess Cook and Susan Wenograd Brought to you by Marpipe

How Modular Assets Make for Better Experiments

If you want to elevate your ability to test at scale, you're going to need to embrace modular design, and that starts with shifting your perspective.

How Collections help you get more out of your creative intelligence

Collections help you tag your creative ingredients with a taxonomy that is bespoke to your brand

What is the Matrix and why is it so important?

The secret to smarter creative testing...the Matrix. Understand how to master the art of combining elements make structured creative variations.

Launching

Deploy your campaign live to Facebook and Instagram

Add Variants

Define which elements of your creative will be experimental

Ad Builder

Build dynamic creative right in your browser

Assets

Store the ingredients of your ad creative in the assets library

Welcome to Marpipe

Learn how the platform is structured

What is Marpipe and what is creative intelligence?

We made Marpipe to answer the age old question: "What makes my creative work?"