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Resting Ad Face, Episode 5 with Postclick's Tyson Quick
If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on: - why it's important to test your ads against your personas - what to include in your tests - customer examples they've lived and learned through
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