Resting Ad Face, Episode 6: Why ad testing is the ultimate media budget hack
It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • Where you should pull your ad testing budget from
• How much you should budget
• How ad testing helps your media budget work even harder for you
• Whether or not test clicks, conversion, and impressions count against the bottom line ROAS calculator: https://www.marpipe.com/roas-calculator
Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-crea...
Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-c... Brought to you by Marpipe
Hosted Jess Cook and Susan Wenograd