What are CTV Catalog Ads?
CTV catalog ads use product feeds to generate dynamic TV creatives—showcasing top sellers, discounted items, or highly reviewed products. They bring catalog performance tactics to the big screen.
Understanding CTV Catalog Ads
CTV catalog ads swap the single brand spot for product‑driven segments that rotate through items. Templates pull titles, prices, and ratings directly from your feed so details stay current without manual edits. Because viewers sit farther from the screen, clear typography and large product visuals matter. Safe zones keep prices and ratings visible across TV interfaces. Pair spots with landing pages that mirror the featured items.
The format brings catalog performance tactics to the big screen without bespoke production for each SKU. Rules select what to show—best sellers, highest discount, top‑rated—so creative stays relevant. Updating the feed updates the ad automatically for price and availability. Geo and time windows tailor spots to local store hours or shipping cutoffs. Together, these traits make CTV catalog ads an efficient way to scale.
Why CTV Catalog Ads matter
How CTV Catalog Ads work
CTV catalog ads work by connecting your product feed to a CTV platform that supports catalog templates. You define rules such as best sellers, highest discount, or top‑rated to select items. The platform renders short video spots from the data with price and rating overlays sized for distance. Safe zones and legibility guides ensure details read on TV screens. Geo/time targeting aligns spots to store hours or shipping windows. Landing pages map directly to featured products to complete the path.
Meta Information
- Primary Keyword: CTV Catalog Ads
- Secondary Keywords: connected TV catalog, TV product ads, CTV performance
- Target Word Count: 900–1,100 words
- Meta Title: What are CTV Catalog Ads? Performance on the Big Screen | Marpipe
- Meta Description: CTV catalog ads bring product feeds to connected TV. Learn how they work, what to show, and how to measure.
- URL: marpipe.com/ad-glossary/ctv-catalog-ads
# What are CTV Catalog Ads?
CTV catalog ads use product feeds to generate dynamic TV creatives—showcasing top sellers, discounted items, or highly reviewed products.
They bring catalog performance tactics to the big screen.
Understanding CTV Catalog Ads
CTV catalog ads swap the single brand spot for product‑driven segments that rotate through items. Templates pull titles, prices, and ratings directly from your feed so details stay current without manual edits. Because viewers sit farther from the screen, clear typography and large product visuals matter. Safe zones keep prices and ratings visible across TV interfaces. Pair spots with landing pages that mirror the featured items.
The format brings catalog performance tactics to the big screen without bespoke production for each SKU. Rules select what to show—best sellers, highest discount, top‑rated—so creative stays relevant. Updating the feed updates the ad automatically for price and availability. Geo and time windows tailor spots to local store hours or shipping cutoffs. Together, these traits make CTV catalog ads an efficient way to scale.
Why CTV Catalog Ads matter
Why CTV catalog ads matter
CTV catalog ads matter because they bring performance principles to television. Product‑forward segments drive measurable site traffic and sales instead of vague awareness. Automated updates keep ads accurate during fast‑moving promos.
- Performance: Product-forward TV ads drive measurable site traffic and sales.
- Agility: Update automatically as inventory and promos change.
- Scale: Reach living room audiences without custom production for each item.
How CTV Catalog Ads work
CTV catalog ads work by connecting your product feed to a CTV platform that supports catalog templates. You define rules such as best sellers, highest discount, or top‑rated to select items. The platform renders short video spots from the data with price and rating overlays sized for distance. Safe zones and legibility guides ensure details read on TV screens. Geo/time targeting aligns spots to store hours or shipping windows. Landing pages map directly to featured products to complete the path.
Best practices
- Keep segments simple: 2–3 products per spot.
- Use clear price/discount and review visuals.
- Align landing pages with featured products/collections.
- Refresh rules daily during promos.
- Geo/time-target to align with store hours or shipping windows.
How Marpipe Helps
- The Challenge: Creating CTV catalog ads requires custom video production for each SKU or product category, making it expensive and time-consuming. Managing product selection rules, pricing updates, and geo/time targeting adds complexity when running CTV catalog campaigns manually. Ensuring TV-safe typography and product visuals is difficult without specialized CTV templates.
- Marpipe's Solution: Marpipe's product-level video generation creates CTV-ready video ads from your product catalog automatically. Templates include TV-safe zones, large typography, and 16:9 formatting optimized for CTV screens. Product selection rules automatically choose top sellers, discounted items, or highly-rated products based on your feed data. The platform's cross-platform catalog ads extend your feed to CTV alongside Meta, TikTok, and Pinterest—all from one feed.
- Proof Points: Brands using Marpipe for CTV catalog ads reduce video production costs by 90% while scaling product-level video across their entire catalog. The platform's automated video generation ensures consistent quality and brand compliance across CTV placements.
- CTA: Explore Product-Level Video and see how Marpipe scales CTV catalog ads from your product feed.
Key Takeaways
- CTV catalog ads display product-level video dynamically on connected TV platforms.
- Use 16:9 templates with clear, TV-sized text and bold product imagery for legibility.
- CTV offers premium, full-screen inventory for catalog campaigns with household-level targeting.
- Track performance by product category and daypart to optimize CTV catalog spend.
