What's included in the free feed management?

Everything you need to manage your product feed: clean up messy data, standardize formats, remove duplicates, rename/merge/split fields, create categories and tags, build product sets, and push your feed to Meta, Google, TikTok, Pinterest, and Snapchat — all from one place.

How is this different from Feedonomics or GoDataFeed?

Traditional feed tools like Feedonomics and GoDataFeed charge around $1,200/month for a mid-size catalog. Marpipe gives you the same core feed management capabilities for $0. That's a potential savings of over $14,400 per year.

How long does it take to get set up?

About 5 minutes. There are just three steps: connect your store, clean and organize your feed, then push it to your ad platforms.

What ad platforms does Marpipe support?

You can push your product feed to Meta (Facebook/Instagram), Google, TikTok, Pinterest, Reddit and Snapchat — all from within Marpipe.

What's the catch? Why is feed management free?

Feed management software is straightforward to build. The harder (and more valuable) part is making your catalog ads look great. Marpipe offers free feed management as a way to get you into the platform, where you can optionally explore paid features like Design Control, Product Level Video, Generative AI, and Optimization. But there's no obligation — the free feed management works on its own with no strings attached.

Do I need to upgrade to a paid plan to use feed management?

No. Feed management is free with no pressure, no limits, and no expiration. Paid features like creative design tools and AI optimization are available if you want them, but they're entirely optional.

Can I manage large product catalogs?

Yes. Marpipe is built to handle catalogs of all sizes, with tools to clean up messy data, remove duplicates, and organize products at scale using categories, tags, and product sets.

Feed MGMT

Over 6,000
users.

Feed management for performance marketers.

Your feed health determines your ROAS.

Your feed vendors aren’t accountable for your ad performance.

We are.

Poor feed hygiene is sabotaging your performance.

[ FIX IT ]

Out of stock items still running

Live inventory rules

Titles & descriptions missing keywords

Keyword optimized titles & text

Inconsistent product details

Deep data for every SKU

Inconsistent tagging

Automated tagging rules

Shallow product taxonomy

Deep product categorization

Same feed for every marketing channel

Optimized feeds for each channel

Your product feed could be hurting your ads.

According to Google and Meta, the quality of your product feed is the biggest factor in DPA performance.

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But legacy feed platforms are only optimizing for uptime - not for your ad results.

‍

Marpipe's Feed Management removes this barrier, so your DPA results can soar.

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Your feed creative.
Your feed data.
Better under one roof.

Communication breaks down in silos.

‍

We achieve superior results by uniting your feeds and your DPA strategy under one roof.

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One strategic partner that benefits from the feedback loop can take you much further, with better results and more creative potential.

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Consolidate vendors.
Reduce Costs.
Improve DPA performance.

Old Feed Vendors

Marpipe

Cost

$$$

$

Fixes

When you ask

Before you notice

Measured on

Uptime (bare minimum)

Performance (ROAS)

Support

A ticket queue + whoever picks it up

Your dedicated Feed Expert who knows your business

Catalog Creative

Not their problem

Built in the same platform

See the difference for yourself with an expert.

Danielle Pierson

Feed Analyst

[ Talk to a feed expert ]

EVERYTHING YOU NEED TO BOOST PERFORMANCE WITH YOUR FEED.

And nothing you don’t.

Boost AI Traffic.

Ensure your products show up more in AI search.

SKU Optimization

Ensure your best-performing SKUs receive spend.

Channel Customization

Ensure every ad platform gets the data it wants.

Add / Modify Fields

Get all your custom business data into your feed.

Categories & Tags

Accurate categorization, on auto-pilot.

LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER - LIMITED TIME OFFER -

Send us your existing feed vendor bill.
We’ll cut it in half.

Eligibility is restricted, talk to sales to see if you qualify.

[ Get started ]

Questions:

[ 01 ]

What channels do you support?

All of them. If the channel can ingest data via direct url, we can provide it.

[ 02 ]

Are there additional costs per advertising channel?

No. Send your feed wherever it needs to go with no upcharges.

[ 03 ]

Is this a service? Or a self-serve platform?

Both. Our Feed Expert does the heavy lifting to improve your feed score, and can make any changes you request. You and your team also have full platform access to make any updates or changes to your feeds that you’d like on your own.

[ 04 ]

Does this only work with Shopify?

No. We can pull from custom data sources if your setup is unusual.

[ 05 ]

Can you handle international catalogs?

Yes, including multi-market, multi-currency, and multi-language setups.

[ 06 ]

Do I have to buy your creative products too?

No. Feed management stands on its own, you can start enriching your creative whenever you’re ready.