The Challenge
Ashley Furniture’s product catalog primarily consisted of cut-to-white product images. While effective for showcasing products, they didn't always help shoppers visualize furniture in their own homes.
The team wanted to test whether AI-generated lifestyle imagery could create a more engaging shopping experience and improve Meta campaign performance.
The Solution
Using Marpipe Gen AI, Ashley transformed catalog images into realistic lifestyle scenes while keeping each furniture product unchanged.
The platform allowed the team to quickly generate multiple room styles, preview results before scaling, and refine prompts in minutes—without the need for traditional photoshoots.
"The process was surprisingly straightforward. The initial setup was fairly quick - roughly two minutes once I understood how the platform worked. The biggest advantage was being able to quickly generate multiple styles and visual directions without needing design resources or external photography."
— Leia Dufresne, Digital Marketing Specialist, Ashley Furniture Canada
The Results
Ashley ran a head-to-head Meta A/B test comparing Gen AI lifestyle imagery against its standard catalog creative.
The AI-generated catalog creative delivered:
- 33% higher Purchase ROAS
- 19% lower Cost per Purchase
- 33% higher CTR
- 36% lower CPC
Why It Worked
By placing products in realistic home environments, shoppers could better visualize furniture in their own spaces. The result was higher engagement, stronger conversion rates, and a more scalable creative workflow.
"The results exceed our expectations. The AI-generated lifestyle imagery significantly improved engagement and ultimately drove stronger business outcomes."
— Leia Dufresne, Digital Marketing Specialist, Ashley Furniture Canada
Scale Better Catalog Creative
Ashley Furniture Canada showed that Gen AI can do more than speed up creative production—it can improve advertising performance. With Marpipe, brands can transform entire product catalogs into high-performing lifestyle ads in minutes, without the cost and complexity of custom photography.
