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Marpipe’s Famous Catalog Ads Budget Calculator

You’re here because you asked,” How much do I need to spend to test my catalog ad creative?” Well, you’re in the right place!

After running tens of thousands of catalog creative tests, we’ve honed in on a formula that gives you a specific number instead of an “it depends.” Just fill in your metrics and see your result below.

Budget Calculator

Find your
winning ad.

Answer a few questions to see how much budget your campaign needs to identify the best performing creative.

01. What's your target cost per purchase?

$
$

02. Ads in this campaign

Count every individual ad — 4 treatments × 2 ad sets = 8 ads.

03. Target audience

Select all that apply.

Retention

Existing customers

Retargeting

Warm, brand-aware

Prospecting

New, cold audiences

Recommended spend

Total budget — to find your best performing ad
Per day — over 2 weeks active

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