Back
All Articles

This bus is OurBus, from Dallas, Texas to the New York island

OurBus-Your Ride. The Smarter Commute.
Brett Friedman

OurBus is a transportation service providing intercity travel with custom pickup and drop-off points and premium amenities for an affordable price.

OurBus started their first route in New Jersey in 2016. Four short years later, they have nearly 200 routes. Needless to say, with all that value, they were ready to start advertising.

To learn how best to do that, they wanted to test everything.

So we started with a few basics: headlines, layouts, images, and audiences; then sprinkled in specific experiments like a benefit list, and a slide type test.

From 180 ads, 39 with more than 10x ROAS, 5 with over 20x, and 1 with nearly 30, they learned lots.

Two huge takeaways:

  • City citizens buy way more tickets than college students
  • Slide type ads absolutely crush it

Bonus lesson: Dallas, Texas got a whopping 133 ROAS. Caveat? They only had 1 purchase. When you're gathering massive amounts of data, be careful about jumping to conclusions when you segment that data into tiny, granular groups. The real winners were NYC and Syracuse earning over 10 ROAS each.

For more data bytes, subscribe to our email list at the bottom of the page!

Read our full creative testing guide

How to Run a Multivariate Test
for ad creative

Download Now
View Sources

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6
"This is a block quote"
  1. This
  2. is
  3. an
  4. ordered
  5. list

This text is bold

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to Run a Multivariate Test

The Beginner's Guide

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tiffany Johnson Headshot

How to Run a Multivariate Test
The Beginner's Guide

Plus, Get our Weekly
Experimentation newsletter!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.