If you could wave your hand and have an advertising software that solved all your problems, fulfilling needs you didn't even know you had... what would it look like? We asked 15 marketers that exact question. Within their responses, there were many issues.
Problems in Advertising
Uncertainty in Advertising
- Not knowing what to put on site for best conversion rates
- Not knowing what ads work in real time
- Not knowing when to stop a low-performing ad and when to scale a high-performing ad
- Not knowing what your competition is doing
- Not knowing what components and ads to test
Time in Advertising
- Too many ad formats
- Manual campaign launching
- Difficult to properly set up site tracking (pixels, analytics, etc.)
- Too many platforms/points of contact with prospects
- Takes long to make high quality, detailed ads
Data in Advertising
- Data is difficult to interpret
- Data is difficult to collect
- No custom fields, limited APIs, and low support for analytics reports
Trust in Advertising
- Getting recommendations that optimize ROI not Spend
- Shady attribution practices that make users spend more than they should
- User privacy breaches, lack of consent
Incompleteness in Advertising
- Broken Communications (file-sharing, co-editing, etc.)
- Fragmented services that get only part of the job done
Other Problems in Advertising
- Ad building is too CPU intensive
Potential Software Solutions to Problems in Advertising
Uncertainty in Advertising
- AI analyzes site copy and tells you what captions/creative to use
- Automated ad-testing in real time
- Ad fatigue calculator that lets you know when to pause an ad and when to scale others
- Dashboard showing every ad your competitors are running
- Dashboard of ads performing well right now in your niche
Time in Advertising
- Auto-resize any ad into all aspect ratios and formats
- Automated, simultaneous ad launching for as many campaigns as you want
- Automated site tracking set up (pixels, analytics, etc.)
- Automatically contact prospects on every platform they use in optimized sequence
- Automatically make hundreds of data-driven ads
Data in Advertising
- Built-In, simple, visual data interpretation dashboards with easy-to-understand recommendations
- Real-time data collection attached to every ad you run
- Custom fields, Open APIs, and high -touch support for analytics reports
Trust in Advertising
- Recommendations based on ROI data (i.e. conversions, not spend)
- Attribution metrics that "provide a clear understanding of where a customer decided to adopt"
- Brave browser level user privacy; opt-in everything
Incompleteness in Advertising
- Seamless collaboration (file-sharing, co-editing, etc.)
- All-in-one platform that sets everything up, runs campaigns, and optimizes for you
Other Solutions in Advertising
- Super Lightweight ad builder usable on even the cheapest tablet or laptop
The Perfect Advertising Software
While there is no one software that has all these features, it's pretty easy to imagine what it would look like from these responses: An Automated Money-Making Machine! All you need to do is insert your product and it does the rest for you, from set up to optimization, provide a product and become rich.
Of course, nothing like that exists, but there are solutions to a lot of these problems as they pertain to advertising. What's more interesting is the fact that these issues collected into broader categories than expected. Initially, I planned a "Creative", "Copy", "SEO" and an "Other" category. What I got were problems stemming from uncertainty, time poverty, information sourcing, trust, and incompleteness i.e. human condition flaws. These are much harder to solve.
That being said, if you can write algorithms to reduce these inefficiencies, you may be in for a huge material opportunity. For us at Marpipe, we've attacked several of these core concerns. While Marpipe is no 'Perfect Advertising Software', here's what it will do when the program is completed.
Marpipe's Solutions to Problems in Advertising
Uncertainty in Advertising
- AI analyzes your ads and tells you what captions/creative to use
- Automated ad-testing in real time
- Ad fatigue calculator that lets you know when to pause an ad and when to scale others
- Database of ads performing well right now in your niche and templates to use them for yourself
Time in Advertising
- Auto-resize any ad into all aspect ratios and formats
- Automated, simultaneous ad launching for as many campaigns as you want
- Multiple platforms and DSPs to launch ads on e.g. Facebook, Google, etc.
- Automatically make hundreds of data-driven ads
Data in Advertising
- Built-In, simple, visual data interpretation dashboards with easy-to-understand recommendations
- Real-time data collection attached to every ad you run
- Custom fields, Open APIs, and high -touch support for analytics reports
Trust in Advertising
- Recommendations based on ROI data (i.e. conversions, not spend)
- Data on your ads, not on you
Incompleteness in Advertising
- Seamless collaboration (file-sharing, co-editing, etc.)
Other Solutions in Advertising
- Lightweight, web-based platform
Conclusion
Marpipe solves a lot of the problems advertisers mentioned they're facing today, though I'd be lying if I said Marpipe is perfect. It's still a work in progress, so a lot of these promises are a year or two out. Although, in terms of the advertising industry, a couple years might as well be a couple hours. If you're interested in learning more about what we're doing and how, feel free to connect or sign up for our waitlist here. If you know of any software that solves any of these issues and more, let us know! We'd love to collaborate.
For responses to our question printed in full, click Sources below.
