What is Broad Audience?
Broad audience targeting gives the platform freedom to find buyers across a wide population, without explicit interests. It relies on strong creative and clean measurement.
Understanding Broad Audience
Broad audience expands reach and lets the system optimize with its own signals rather than preselected interests. It relies on clear creative that communicates value to a wide population. Catalog ads help because product‑level relevance makes broad traffic more efficient. Clean measurement and exclusions keep results legible by avoiding overlaps with retargeting. Early signals may fluctuate; stability improves as data accrues.
Success with broad audience requires patience and disciplined inputs. Feed quality and templates should raise value density so auctions stay eligible. Creative variety prevents fatigue while allowing consistent structure for learning. Budgets should be large enough to exit learning quickly. Read results by product set and new customer share to ensure you are actually growing.
Why Broad Audience matters
Broad audience matters because it scales reach without brittle interest combinations. It simplifies campaign setup so teams focus on creative and product. It can also lower CPMs by tapping larger pools when the message resonates.
- Scale: Reach new, unexpected pockets of demand.
- Simplicity: Fewer audience splits, more focus on creative.
- Cost: Lower CPMs in larger pools (if creative lands).
How Broad Audience works
Broad audience works by giving delivery algorithms freedom to find buyers across a wide population. Use broad for prospecting with creative and product sets designed to introduce the brand clearly. Keep exclusions in place to prevent overlap with retargeting and recent purchasers. Pair with value‑based bidding so the system favors higher‑value conversions. Rotate templates and SKUs to keep performance fresh without fragmenting signal. Monitor frequency and incrementality to validate true growth.
Meta Information
- Primary Keyword: Broad Audience
- Secondary Keywords: broad targeting, open targeting, no-interest targeting
- Target Word Count: 800–1,000 words
- Meta Title: What is Broad Audience? Scale by Letting the System Find Buyers | Marpipe
- Meta Description: Broad audience targeting lets platforms find buyers without interests. Learn how to use it with strong creative and catalogs.
- URL: marpipe.com/ad-glossary/broad-audience
# What is Broad Audience?
Broad audience targeting gives the platform freedom to find buyers across a wide population, without explicit interests.
It relies on strong creative and clean measurement.
Understanding Broad Audience
Broad audience expands reach and lets the system optimize with its own signals rather than preselected interests. It relies on clear creative that communicates value to a wide population. Catalog ads help because product‑level relevance makes broad traffic more efficient. Clean measurement and exclusions keep results legible by avoiding overlaps with retargeting. Early signals may fluctuate; stability improves as data accrues.
Success with broad audience requires patience and disciplined inputs. Feed quality and templates should raise value density so auctions stay eligible. Creative variety prevents fatigue while allowing consistent structure for learning. Budgets should be large enough to exit learning quickly. Read results by product set and new customer share to ensure you are actually growing.
Why Broad Audience matters
Broad audience matters because it scales reach without brittle interest combinations. It simplifies campaign setup so teams focus on creative and product. It can also lower CPMs by tapping larger pools when the message resonates.
- Scale: Reach new, unexpected pockets of demand.
- Simplicity: Fewer audience splits, more focus on creative.
- Cost: Lower CPMs in larger pools (if creative lands).
How Broad Audience works
Broad audience works by giving delivery algorithms freedom to find buyers across a wide population. Use broad for prospecting with creative and product sets designed to introduce the brand clearly. Keep exclusions in place to prevent overlap with retargeting and recent purchasers. Pair with value‑based bidding so the system favors higher‑value conversions. Rotate templates and SKUs to keep performance fresh without fragmenting signal. Monitor frequency and incrementality to validate true growth.
Best practices
- Lead with clear, product-forward creative.
- Use high-margin or hero SKUs in product sets.
- Keep frequency in check; rotate templates and products.
- Read performance by product set to validate real demand.
- Combine with value-based bidding for stability.
Key Takeaways
- Broad audience targeting lets platforms find relevant users without manual constraints.
- It works best with strong conversion signals, clear creative, and value-based bidding.
- Avoid broad targeting if your pixel lacks maturity or product-market fit is unclear.
- Pair broad audiences with catalog ads to surface the right products to the right people.
