What is Blended ROAS?
Blended ROAS is total revenue divided by total ad spend across channels. It’s a simple way to understand overall efficiency. Be careful—blends can hide underperformers.
Understanding Blended ROAS
Blended ROAS complements channel ROAS by showing aggregate outcomes across all spend. It helps executives see whether the overall program is accretive without parsing every line item. However, blends can hide underperformers when strong channels mask weak ones. Differences in attribution and returns policies can also distort the picture. Read blended metrics alongside channel detail to avoid false comfort.
Because blended ROAS rolls many effects together, context is essential. If one channel over‑reports revenue or cannibalizes organic, the blend can look healthy while profit lags. Pair blended ROAS with POAS, contribution margin, and payback to keep decisions grounded. Segment by product category or region to surface pockets of inefficiency. Track trends over months and quarters to understand structural shifts versus short‑term noise.
Why Blended ROAS matters
Blended ROAS matters because leadership needs a single, directional view of efficiency. It simplifies communication while flagging when channel‑level wins fail to translate into business results. Used carefully, it keeps teams aligned on outcomes rather than isolated metrics.
- Portfolio view: Shows if spend is accretive overall.
- Simplicity: Useful for exec-level reporting.
- Sanity check: Catches gaps between channel and total performance.
How to Calculate Blended ROAS
- Formula: Blended ROAS = Total Revenue ÷ Total Ad Spend (same period)
- Pair with POAS and payback to stay honest.
Meta Information
- Primary Keyword: Blended ROAS
- Secondary Keywords: blended revenue, total ROAS, cross-channel ROAS
- Target Word Count: 800–1,000 words
- Meta Title: What is Blended ROAS? The All-In Revenue View | Marpipe
- Meta Description: Blended ROAS uses total revenue over total ad spend across channels. Learn how to calculate and use it without hiding problems.
- URL: marpipe.com/ad-glossary/blended-roas
# What is Blended ROAS?
Blended ROAS is total revenue divided by total ad spend across channels. It’s a simple way to understand overall efficiency.
Be careful—blends can hide underperformers.
Understanding Blended ROAS
Blended ROAS complements channel ROAS by showing aggregate outcomes across all spend. It helps executives see whether the overall program is accretive without parsing every line item. However, blends can hide underperformers when strong channels mask weak ones. Differences in attribution and returns policies can also distort the picture. Read blended metrics alongside channel detail to avoid false comfort.
Because blended ROAS rolls many effects together, context is essential. If one channel over‑reports revenue or cannibalizes organic, the blend can look healthy while profit lags. Pair blended ROAS with POAS, contribution margin, and payback to keep decisions grounded. Segment by product category or region to surface pockets of inefficiency. Track trends over months and quarters to understand structural shifts versus short‑term noise.
How to Calculate Blended ROAS
- Formula: Blended ROAS = Total Revenue ÷ Total Ad Spend (same period)
- Pair with POAS and payback to stay honest.
Why Blended ROAS matters
Blended ROAS matters because leadership needs a single, directional view of efficiency. It simplifies communication while flagging when channel‑level wins fail to translate into business results. Used carefully, it keeps teams aligned on outcomes rather than isolated metrics.
- Portfolio view: Shows if spend is accretive overall.
- Simplicity: Useful for exec-level reporting.
- Sanity check: Catches gaps between channel and total performance.
How Blended ROAS works
Blended ROAS works by dividing total revenue by total ad spend for the same period across channels. It treats every dollar of spend equally, regardless of channel differences or attribution models. To make it useful, standardize revenue definitions (e.g., returns‑netted) and match timing windows. Pair with POAS and contribution margin to ensure profitability isn’t sacrificed for top‑line optics. Segment by category and channel mix to see where efficiency slips. Track over time to spot sustainable improvements versus promo spikes.
Best practices
- Track by month/quarter and compare to POAS.
- Segment by category to surface weak areas.
- Avoid using blended alone for optimization; keep channel-level levers.
- Reconcile with site-side revenue and returns.
How to Calculate Blended ROAS
- Formula: Blended ROAS = Total Revenue ÷ Total Ad Spend (same period)
- Pair with POAS and payback to stay honest.
Key Takeaways
- Blended ROAS measures total revenue divided by total ad spend across all channels and campaigns.
- It's useful for high-level planning but can hide channel-specific performance issues.
- Segment ROAS by channel, product category, and audience to uncover actionable insights.
- Improve blended ROAS by optimizing feed quality, creative relevance, and product mix.
