How PopSockets 7X’d Profitable Catalog Ad Spend with Marpipe

The Challenge

‍PopSockets runs fast-moving weekly product launches — each with its own aesthetic, theme, and creative identity. But before Marpipe, their catalog ads couldn’t keep up. They were generic, static, and outperformed by statics and video ads.

The team needed a way to scale creative variance in catalog ads to match the pace and uniqueness of their broader campaigns.

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The Solution

‍Using Marpipe’s Enriched Catalogs platform, PopSockets created dynamic ad treatments for every launch — from licensed properties like Pokémon and Star Wars to internal franchises like Riviera and Dark Romance.

Instead of relying on one static look, they applied brand-specific design systems directly to their product catalog. This let them reflect each collection’s visual identity — while keeping the scale and efficiency of dynamic product ads.

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‍The Results

‍In just one year, PopSockets grew profitable catalog ad spend by more than 7X.

With Marpipe, catalog ads became a true performance channel — not just an afterthought.

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“When operating with cost controls in Meta, the key is finding pockets of profitable spend. In 2026, that unlock normally comes from creative variance and volume. What the Marpipe team has built makes that concept incredibly easy in one of the most profitable placements, catalog ads.”
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– Jack Farrell, VP of Global E-Commerce at PopSockets