How OTAA boosted ROAS by 39% with Marpipe’s Enriched Catalogs.

Challenge


Before Marpipe, OTAA struggled with fragmented catalog ad creative. With a large product catalog of neckties, maintaining visual consistency across ads was difficult. Inconsistent framing led to a disjointed brand experience, and support from previous partners was slow and limited.

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Solution


OTAA turned to Marpipe to streamline their creative strategy, test variations at scale, and drive higher performance from their ad spend. Leveraging Marpipe’s Enriched Catalogs, they adopted a split-screen design—showcasing the tie on one side and a close-up of the fabric texture on the other. This layout, recommended by Marpipe’s team, effectively communicated both the product’s style and quality.

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Results

• +39% increase in ROAS, with most top-performing creatives now coming from Marpipe tests
• 25% decrease in CPA, thanks to visually cohesive and optimized catalog ads
• 2x higher engagement rate on enriched catalog ads featuring the split-screen design

"Marpipe transformed how we scale creative. The enriched catalog ads finally made our large product range feel premium and consistent—and the results spoke for themselves."
 – Fameez Haroon, Co-Founder of OTAA