The Challenge
SABO was investing heavily in performance marketing but saw diminishing returns from catalog ads. Their product feed generated generic, template-based creative that didn't reflect the brand’s high aesthetic standards. "The ads were terrible," their team noted. Without the ability to customize or elevate the look and feel of catalog ads, SABO struggled to scale spend efficiently.
The Solution
By implementing Marpipe's Enriched Catalogs, SABO was able to transform static, default ad formats into high-performing creative at scale. They used Marpipe's Designer tool to layer in additional product imagery and customer reviews, giving their dynamic ads the polish of fully custom creative — but at the scale required to support a growing catalog.
The Results
Marpipe helped SABO turn catalog ads from an underperforming channel into a growth engine:
With Enriched Catalogs, SABO can now launch creative that feels custom-designed by their in-house team, without compromising on scale or efficiency.
"Marpipe allowed us to finally create assets that look like they were designed by our creative team, but at the scale of infinite products."
— Adrian Muscat, Co-Founder, SABO
