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Marketing teams are producing more creative output than they ever have, and not only doing so, but also rebuilding how they execute it. Static templates and endless rounds of manual resizing aren’t cutting it anymore. Brands need tools that can turn a single concept into hundreds of variations, feed-ready and performance-optimized in hours, not weeks.
Creative automation has stepped up to meet that need. The best tools now connect design, data, and distribution—bridging the gap between brand and performance. Whether you're launching product catalog ads across platforms, localizing campaigns for dozens of markets, or running constant creative refreshes, automation makes it doable without burning out your team.
Creative automation is the process of streamlining ad production by using technology to automatically generate high volumes of branded creative across channels, audiences, and formats. Instead of manually building every ad from scratch, marketing teams create modular templates that can adapt dynamically to product data, messaging inputs, and platform specs.
Done right, creative automation transforms how brands work. It reduces repetitive tasks like resizing, reformatting, and versioning—while making it easier to personalize at scale and iterate based on performance. The result: faster production cycles, more efficient collaboration between teams, and a much higher ceiling for creative testing and optimization.
The core building blocks of creative automation include:
We go deeper into the foundations of creative automation here. But here, we’re focusing on the tools—the platforms that help teams actually bring creative automation to life in 2025.
The reality is that with the speed of which brands have to move to keep up with dwindling attention spans, marketing teams are under pressure to move faster, create more, and perform better. We know how it works. Campaign timelines are tighter. Personalization is expected. And, creative fatigue sets in a lot faster. Every ad really needs to pull its weight.
Creative automation is how teams are meeting that moment. There’s been a major shift in how creative work happens.
WHen product launches hit multiple markets with multiple offers, creative automation keeps everything aligned without drowning in versioning. When performance marketers need to test headlines, price points, or imagery, automation makes it possible without running a full production cycle. And when brands want to maintain visual consistency across dozens of channels, automation keeps the system intact.
Most importantly, creative automation closes the gap between creative and performance. By connecting data, design, and distribution, it helps teams test, learn, and iterate faster, so every piece of creative has a real shot at driving results.
Celtra has long been a go-to creative automation platform for enterprise brands with complex campaign needs. Built for scale, it gives global teams a centralized system to manage creative production across regions, channels, and teams without losing control over brand, compliance, or consistency.
The platform’s strength lies in operational governance. Creative ops teams can enforce brand standards, streamline approval workflows, and localize campaigns with precision. If your brand is juggling dozens of markets, agencies, or internal teams, Celtra helps keep everything aligned.
It’s especially well-suited for industries where scale and oversight are non-negotiable—think CPG, financial services, telecom, or large-scale ecommerce. For organizations where complexity is the default, Celtra provides structure without slowing things down.
Canva isn’t a traditional creative automation platform, but for many teams, it does the job. With Pro and Teams features, Canva lets users create reusable templates, lock brand elements, and build lightweight design systems that scale across channels and clients.
Its strength is accessibility. You don’t need a complex onboarding process or a team of engineers to get started. With tools like bulk content editing, magic resize, and collaborative workflows, Canva makes it easy for small teams to produce a lot of creative, quickly, and stay on brand while doing it. They even have a brand upgrade where you can house your brand kits, templates, and controls.
For agencies managing multiple clients, or in-house teams working with limited resources, Canva offers just enough automation to keep things efficient without adding unnecessary complexity.
Hunch is built for performance marketers who live inside product feeds. It automates the design and delivery of personalized creative, especially for brands running large-scale campaigns on Meta, TikTok, and other paid social platforms.
What sets Hunch apart is its deep integration with product catalogs and real-time data. You can generate thousands of on-brand variations, layer in promotional logic (like price drops or inventory changes), and push dynamic ads live without relying on a design team for every version.
Hunch is especially useful for retail, ecommerce, travel, and marketplaces—any vertical where SKUs, offers, and visuals are constantly changing. With tools for localization, dynamic video, and creative testing, Hunch brings creative automation closer to media buying than most platforms in this space.
Bannerflow focuses on streamlining the production and management of HTML5 display ads at scale. It’s popular among in-house marketing teams who want to move fast without outsourcing creative to agencies or bogging down design resources.
The platform offers a drag-and-drop ad builder, modular templates, and live-feed integrations for dynamic content updates, which makes it easy to produce and localize display campaigns across markets, languages, and formats. Built-in approval workflows and version control also help teams stay organized as campaigns scale.
Creative Force is a workflow automation platform purpose-built for ecommerce content production, especially for brands or studios handling thousands of SKUs across photography, video, copy, and post-production.
Rather than focusing on ad design, Creative Force streamlines the entire content lifecycle, from sample check-in to final asset delivery. It connects teams, automates task routing, and keeps everything tracked in real time. For retailers managing studio shoots or remote teams, this level of coordination is a game changer.
It’s not a creative automation platform in the ad production sense, but for large ecommerce brands, Creative Force plays a crucial role in getting visual content ready for campaigns, product pages, and feeds at scale.
Storyteq is a creative automation and marketing activation platform built for global brands that need to deliver high volumes of personalized creative. It’s especially strong in industries like automotive, retail, and entertainment, where versioning, localization, and speed-to-market are essential.
The platform supports dynamic video and display creative, with a strong emphasis on modular templates, brand governance, and cross-team collaboration. Marketing teams can build creative once, then easily scale it across channels, markets, and audience segments.
Storyteq also integrates with DAMs and media platforms, helping enterprise teams go from asset creation to activation with fewer manual steps. It’s well-suited for brands with mature creative operations looking to replace outdated workflows with something more scalable and connected.
Shakr specializes in automating video creative, particularly for paid social campaigns on platforms like Meta, TikTok, and YouTube. It’s built for brands and agencies that need to produce high volumes of short-form video variations without reinventing the wheel every time.
With Shakr, you can turn a single video concept into hundreds of dynamic versions, personalized by audience, location, product, or promotion. The platform supports creative templating, feed-based video generation, and integrations with media platforms for streamlined deployment.
It’s especially useful for brands focused on DPA video ads, multi-location campaigns, or high-frequency creative refreshes.
AdCreative.ai focuses on speed and simplicity by using generative AI to produce ad visuals and copy in just a few clicks. It’s a great option for startups, solo marketers, or small teams who want to launch paid campaigns without a full design workflow.
The platform connects directly to Google, Meta, and LinkedIn Ads, and can generate dozens of creative variations tailored to your goals (like conversions, CTR, or engagement). It also includes basic performance scoring to help predict which creatives are likely to perform best.
While it’s not as customizable or brand-safe as enterprise-grade platforms, AdCreative.ai is ideal for scrappy teams who need to test quickly and iterate often, especially in the early stages of growth or campaign experimentation.
Stensul isn’t focused on ad creative, but it definitely plays a crucial role in creative automation for email. The platform helps large teams produce high-quality, on-brand emails faster by replacing clunky, code-heavy processes with modular templates and real-time collaboration.
Stensul integrates with leading ESPs and marketing automation platforms, so teams can build, review, and approve email assets in a fraction of the time. With built-in brand controls, role-based permissions, and workflow automation, it’s especially useful for organizations with distributed teams or strict compliance needs.
Bynder is best known as a digital asset management (DAM) platform, but with the addition of Bynder Studio, it’s evolved into a full creative automation solution. Studio enables teams to create and scale modular, on-brand assets directly from their DAM, streamlining everything from banner ads to social posts.
By centralizing creative assets, templates, and brand guidelines, Bynder gives marketers more autonomy to create content. It’s especially useful for global teams juggling localization, market-specific offers, or frequent campaign refreshes. If your team is already using Bynder as a DAM, adding Studio turns it into a creative production hub.
Adobe Express is Adobe’s lightweight, browser-based design tool built for fast content creation, which makes it ideal for marketers who need to produce branded social posts, display ads, and short videos without opening Photoshop or Premiere.
While not a full creative automation platform, Adobe Express includes features like brand kits, reusable templates, AI-generated text and images, and one-click resizing across platforms. It’s especially useful for small teams or social media managers who need to keep up with daily creative demands.
And because it’s connected to Adobe’s broader ecosystem, it works well alongside Creative Cloud for more advanced design tasks.
RelayThat focuses on simplifying branded content creation for non-designers. Its claim to fame is “automated design,” which is a system that instantly applies your brand colors, fonts, and layouts across dozens of ad and social formats, all in one go.
Once you set your brand assets, RelayThat handles the heavy lifting of layout and sizing. It’s not template-based in the traditional sense, instead, it auto-generates cohesive sets of creatives optimized for different platforms.
Marpipe is a creative automation platform purpose-built for performance marketers, especially those working with product catalogs across Meta, TikTok, and other dynamic ad platforms. If you’re running high-volume campaigns where creative has a direct impact on ROAS, Marpipe is one of the most powerful tools on the market in 2025.
What sets Marpipe apart is how it bridges creative production, automation, and performance optimization, all in one workflow.
Marpipe’s Design Platform for Product Catalogs transforms static product feeds into dynamic, on-brand catalog ads. You can apply reusable creative templates to your product sets, generate thousands of visual variations in minutes, and customize them by channel, audience, or SKU.
Designers can build templates once, while marketers test and iterate without needing to touch layout or code. The result? A constant stream of high-performing, personalized creative without the production bottleneck.
Marpipe’s Product-Level Video feature lets you automatically generate short-form video ads using product data. It’s ideal for brands that want to scale beyond static formats. Think TikTok-style motion, price overlays, and branded elements, all dynamically populated from your feed.
Your team can run video DPAs or test short-form across platforms without relying on a video editing team for every variant.
With Generative AI for Catalog Ads, Marpipe introduces AI that understands your product feed and creates visuals that make sense. The platform can generate product-forward backgrounds, campaign-specific copy, and visual treatments that align with your brand style and goals. It’s not generic AI for marketers, it’s AI tuned for catalog-driven campaigns.
Marpipe’s Optimization Tools go beyond traditional analytics. You can identify top-performing SKUs, test messaging or creative by product set (like best sellers or high-margin items), and automatically generate scaled creative based on real performance data.
Unlike tools that just focus on versioning or resizing, Marpipe closes the loop between what you make and what actually works. It’s creative automation built for results.
For a closer look at how Marpipe powers high-performing catalog campaigns, start with our guide on how to design and create catalog ads, where we break down template creation, feed integration, and scaling best practices. And for a broader view of how AI is transforming creative workflows, from asset generation to performance feedback, our AI for SEO article connects the dots between content, data, and ad automation.
Choosing the right creative automation tool starts with understanding how your team works, and where the friction points are. Are you spending too much time on versioning? Struggling to maintain brand consistency across markets? Trying to scale creative testing or dynamic campaigns? The answers will help narrow your options.
Consider how your creative assets are built today. Do you work from templates, product feeds, or custom designs? Do you need automation for static images, video, or both? And how closely are your creative and performance teams collaborating?
The best creative automation platform should fit into your existing workflow and make it faster, not more complicated. It should reduce manual tasks, support brand governance, and help your team scale creative output without burning out.
Start with your goals: more output, better performance, faster turnaround, or improved collaboration. Then look for a platform that aligns with those needs and integrates with the tools your team already uses.
Creative automation is the backbone of how high-performing marketing teams operate. Whether you're scaling creative across SKUs, refreshing campaigns weekly, or personalizing ads by audience or market, automation turns that complexity into a manageable, repeatable process.
But tools are only as good as the system you build around them. The most effective teams don’t just automate for speed, they automate for impact. They use creative data to inform decisions. They build flexible templates that evolve with each campaign. And they choose platforms that grow with them.
If you're ready to scale product-driven creative, test more effectively, and close the gap between design and performance, Marpipe is built for exactly that. It’s the platform behind some of the most advanced catalog and feed-based campaigns running today, and it’s helping brands turn creative production into a true performance advantage.
