Top 10 Shopify Apps for 2025 | Best Apps to Grow Your Store

If you run a Shopify store in 2025, your tech stack should have the right tools to move faster, automate smarter, and grow without bloating your ops team. The best Shopify apps do more than add bells and whistles, they actually impact conversion rates, retention, and revenue per session.

After testing dozens of options and seeing what high-growth brands are using today, we’ve narrowed it down to the 10 best Shopify apps worth your attention in 2025.

Whether you’re optimizing for performance marketing, creative testing, store design, retention, or data sync, we’ve got you covered.

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Rebuy

Rebuy is a powerhouse when it comes to personalizing the shopping experience across every step of the customer journey. For Shopify merchants, it turns product recommendations into a revenue engine, boosting average order value (AOV), conversion rates, and customer retention through real-time, data-driven upsells and cross-sells. From personalized landing pages to dynamic in-cart suggestions, Rebuy uses customer behavior, purchase history, and product data to surface the right product at the right time.

Unlike rigid static merchandising setups, Rebuy lets you build flexible, no-code experiences that feel fully custom. It’s especially valuable for high-growth brands running advanced ad strategies. If you’re using Marpipe to optimize your catalog ad creative, Rebuy picks up where the ad ends, ensuring that the product discovery momentum carries through the site experience, cart, and beyond.

• AI-powered personalization for every funnel stage
  Rebuy’s personalization engine adapts in real time based on browsing behavior, purchase history, and intent signals. From homepage modules to product detail page (PDP) blocks, you can surface the right products for each shopper—boosting engagement without needing manual merchandising rules.
  
  
• Smart cart, checkout upsells, and post-purchase offers
  Rebuy brings intelligent upsells and cross-sells into the cart drawer, checkout, and post-purchase flow. Promote bundles, drive subscriptions, or test incentives like free shipping—all designed to lift AOV without interrupting the customer experience.
  
  
• Seamless integration with Shopify Plus and major tools like Klaviyo
  Rebuy syncs directly with Shopify Plus and leading tools like Klaviyo, Gorgias, and Recharge. That means you can trigger personalized emails from cart behavior, push upsell offers across channels, and unify your customer data—no custom dev work required.

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Klaviyo

Klaviyo remains the go-to platform for email and SMS marketing on Shopify, and in 2025, it’s only getting stronger. What sets Klaviyo apart isn’t just automation or sleek templates. It’s the unmatched ability to turn Shopify data into targeted, revenue-driving campaigns at scale. From welcome flows and abandoned cart sequences to VIP exclusives and back-in-stock alerts, Klaviyo gives marketers full control over owned channel engagement, without needing to code or rely on dev teams.

With tighter Shopify integration and more powerful predictive analytics, Klaviyo has evolved beyond a campaign tool into a customer data engine. Whether you’re nurturing first-time buyers or reactivating lapsed subscribers, Klaviyo helps you deliver the right message at the right time, every time.

If your brand is focused on retention, repeat purchase rate, and LTV, Klaviyo is one of the most important apps in your stack.

• Owned channel ROI you can actually track
  Klaviyo gives you full visibility into how every campaign, automation, and message contributes to revenue—across both email and SMS. Real attribution, not just opens and clicks.
  
  
• Deep segmentation using Shopify and custom data
  Build hyper-targeted segments based on order history, product views, cart activity, or custom events. Whether you’re nurturing first-time buyers or re-engaging high-LTV customers, Klaviyo helps you tailor every message.
  
  
• Seamless product feed integrations for email content
  Turn your product catalog into personalized, dynamic blocks that update in real-time. Great for showcasing new arrivals, cross-sells, or replenishment reminders. We love Klaviyo because you don’t need to rebuild templates every time. Points for efficiency.

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PageFly

PageFly gives Shopify merchants the flexibility to build fully custom landing pages without waiting on dev teams or wrestling with rigid theme constraints. Whether you’re launching a product drop, running a seasonal promo, or testing new messaging, PageFly’s drag-and-drop builder makes it easy to bring creative ideas to life fast.

It’s especially popular among performance marketers who need to spin up new pages quickly and validate what’s working. And because PageFly integrates seamlessly with product feeds, it’s a natural fit for brands already building catalog ad creative with Marpipe.

• Full control over layout and design
  PageFly gives you pixel-level flexibility over every element including text, images, buttons, product blocks, timers, and more. Create high-converting landing pages that match your brand without needing a developer.
  
  
• Mobile optimization tools built in
  With mobile traffic still dominating in 2025, PageFly lets you fine-tune layouts for mobile, tablet, and desktop independently. You can adjust spacing, stacking order, and visibility to ensure pages look great, and load fast, on every screen.
  
  
• Useful for rapid testing and seasonal campaigns
  PageFly is built for iteration. Launch new product pages, build campaign-specific landers, or test different hero sections in minutes. It’s perfect for brands running constant creative tests or optimizing around peak sales moments like Black Friday or new launches.

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ReConvert

The order confirmation page is prime real estate, and most brands leave it blank. ReConvert flips that script by turning your thank-you page into a revenue driver. With drag-and-drop customization, you can add upsells, cross-sells, time-sensitive offers, and even surveys, right at the moment when customer attention is highest.

It’s an easy win for brands looking to boost AOV, gather zero-party data, or kick off retention flows without interrupting the checkout experience. And with integrations into tools like Klaviyo and SMS platforms, it slots seamlessly into your post-purchase stack.

• Add post-purchase upsells, bundles, and discounts
  Encourage second purchases on the spot with personalized product suggestions, bundle offers, or limited-time discounts, all from the thank-you page.
  
  
• Trigger flows in Klaviyo or SMS post-checkout
  ReConvert lets you sync customer behavior directly into Klaviyo or your SMS tool to trigger loyalty emails, review requests, or replenishment reminders right after purchase.
  
  
• Capture zero-party data via surveys
  Learn more about your customers while their intent is fresh. Add quick surveys to your thank-you page to gather preferences, product feedback, or segmentation data, with no extra emails required.

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Smile

Smile is one of the most trusted loyalty platforms in the Shopify ecosystem, and for good reason. It helps brands turn first-time buyers into repeat customers through beautifully designed rewards programs, referral incentives, and VIP perks. The interface is intuitive, the setup is fast, and the integrations are deep, making it ideal for mid-sized and scaling brands that want to grow customer lifetime value (LTV) without overcomplicating their tech stack.

In 2025, Smile’s loyalty ecosystem fits seamlessly into the retention strategies of high-performing Shopify stores, especially those investing in personalized creative and post-purchase engagement.

• Easy to set up points and rewards programs
  Launch branded programs with points for purchases, birthdays, reviews, and more, no developer needed. The interface is designed for marketers who want to move fast and test incentives.
  
  
• Integrates with Klaviyo, Gorgias, ReCharge, and more
  Smile plugs into your existing retention stack, so you can trigger loyalty-based emails, reward subscribers, or resolve support issues without friction.
  
  
• Encourages repeat purchases and referrals
  With built-in referral programs and VIP tier options, Smile helps you incentivize word-of-mouth growth while giving returning customers a reason to stick around.

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Loox

User-generated content (UGC) is one of the most important drivers of trust and conversion in ecommerce. Loox makes it easy for Shopify brands to collect, curate, and showcase authentic photo and video reviews from real customers. The result? Product pages that not only look credible but actually convert.

Loox automates the entire review lifecycle, from sending post-purchase requests to displaying beautiful UGC galleries. Its widgets are fast, mobile-friendly, and built to match your brand aesthetic. And because it integrates with your existing email and SMS tools, review requests slot seamlessly into your post-purchase flows.

• Automatically requests and curates reviews
  Set it and forget it. Loox sends branded review requests after purchase (with or without incentives) and helps you surface the best photo and video content automatically.
  
  
• Displays high-converting UGC on product pages
  Add clean, responsive review widgets to your PDPs, homepage, or cart pages. UGC builds trust and reduces hesitation, especially for high-consideration or new-to-market products.
  
  
• Seamless integration with email/SMS flows
  Loox works hand-in-hand with Klaviyo, Postscript, and others so you can time review requests based on shipping, delivery, or customer milestones, like a lot of these apps, no extra dev work required.

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TinyIMG

TinyIMG is the kind of behind-the-scenes app that quietly makes your entire Shopify store better. It compresses images without sacrificing quality, fills in missing alt text, and adds structured data so your products are easier to find, by both search engines and AI-powered shopping platforms.

This kind of foundational optimization isn’t optional. With Google prioritizing fast-loading pages and AI platforms relying on clean metadata to surface products accurately, TinyIMG helps ensure your catalog is both discoverable and lightning-fast.

• Boosts page speed and SEO
  Automatically compresses and resizes images for faster load times and improved Core Web Vitals—without compromising visual quality.
  
  
• Helps you rank in Google and appear correctly in AI shopping platforms
  Adds structured data (JSON-LD) for rich results, enhances metadata, and ensures your product listings are AI-readable and search-friendly.
  
  
• Easy automation for large image libraries
  Handles thousands of images with bulk optimization, auto alt text generation, and smart settings you can configure once and scale effortlessly.

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Matrixify

Formerly known as Excelify, Matrixify is the go-to tool for handling bulk data on Shopify. Whether you’re launching multiple storefronts, replatforming, or syncing product data across systems, Matrixify makes complex tasks simple and fast. It supports advanced import/export for nearly every Shopify data type, including products, orders, customers, collections, metafields, and more.

For fast-scaling brands juggling catalogs, feeds, and store architecture, Matrixify is the operational backbone you didn’t know you needed. It’s especially useful when paired with tools like Marpipe that rely on clean, structured product data.

• Advanced import/export capabilities
  Move products, orders, metafields, customers, and more in bulk, with total control over what gets updated, replaced, or left untouched.
  
  
• Reliable for store migrations or restructures
  Whether you’re migrating a store, launching a second market, or reorganizing your catalog structure, Matrixify keeps data intact and processes repeatable.
  
  
• Saves hours of manual data work
  Skip the endless CSV cleanup and formatting drama. Matrixify automates repetitive tasks and handles large-scale operations with precision and speed.

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UpPromote

Affiliate and influencer marketing is having a resurgence so far this year, and UpPromote gives Shopify brands everything they need to capitalize on it. Whether you're starting from scratch or scaling an existing program, UpPromote helps you manage affiliates, creators, and ambassadors in one streamlined platform. It handles tracking, commissions, payouts, and onboarding, so you can grow your reach without growing your ad budget.

It’s especially effective for brands focused on UGC and community-led growth, making it a perfect complement to paid strategies run through Marpipe or other ad platforms.

• Fully customizable affiliate dashboards
  Give creators and affiliates a branded portal where they can track performance, access assets, and manage their own campaigns.
  
  
• Tracks clicks, conversions, and payouts
  See exactly who’s driving traffic and revenue. UpPromote handles everything from referral link tracking to automated commission payments.
  
  
• Great for UGC creators and ambassador programs
  Easily recruit content creators, influencers, and superfans. Set different commission structures, tiered rewards, or custom perks to align with your goals.

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Buy with Prime

Buy with Prime brings the speed and trust of Amazon checkout to your Shopify store without giving up ownership of the customer experience. For merchants who already sell on Amazon, this app helps reduce friction at checkout by letting Prime members use their Amazon account to complete the purchase, with fast shipping and familiar payment options included.

It’s a smart play for hybrid brands that want to boost conversion while keeping customers on their own domain. And in 2025, as shoppers expect more convenience with less hesitation, Buy with Prime hits the mark.

• Boosts trust and conversion at checkout
  Prime’s promise of fast, reliable shipping builds instant trust, helping reduce cart abandonment, especially for first-time shoppers.
  
  
• Lets you offer Prime benefits while owning your store
  Customers stay on your Shopify storefront, but still get the perks of their Amazon Prime membership. You keep control of branding, analytics, and customer relationships.
  
  
• Especially useful for hybrid DTC/Amazon brands
  If you’re already selling through both channels, Buy with Prime connects them by offering a seamless experience for customers no matter where they discover your products.

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Build Your Shopify Stack like a Growth Team

The best Shopify apps in 2025 unlock speed, automation, and performance at scale. Whether you’re a solo operator or part of a full growth team, the right tech stack helps you move fast, adapt to what’s working, and squeeze more value out of every session, click, and customer.

The Right Stack Helps You:

• Move fast without technical bottlenecks
  No waiting on developers. Launch pages, flows, and campaigns in real time.
  
  
• Test more creative and funnel variations
  From ad creative to post-purchase offers, the faster you test, the faster you scale.
  
  
• Optimize lifetime value from the first visit onward
  Smart personalization, loyalty loops, and retention flows kick in right away.

And if you’re already working with product feeds, catalog ads, or dynamic creative, tools like Marpipe help supercharge your stack, bringing performance insights and creative automation to every part of the funnel.

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