The Rotation is an application that lets men rent unlimited streetwear, for one low monthly price. They offer a massive catalog and allow their subscribers to swap items whenever they want.
Since they had never run a Lead campaign before, we were starting from scratch. We decided to split the testing campaign into two small experiments to optimize our learnings. For the first experiment, we created & tested a total of 144 variants with $2,500 in ad spend!
The first experiment gave us a strong base to build off of, with the top performing ad having an average CPA of $1.33.
With such strong performers, we decided to test wider for round two instead of deeper.
For our second experiment, we cut the worst performing audience in an effort to learn more about the top performing segments. For Experiment Cycle 2 we created & tested a total of 252 variants with $2,500 in ad spend!
The second experiment proved out assumptions from the first as the audience, design, and text type winners remained consistent. The top performing ad in Cycle 2 had a CPA of $1.25! It’s clear that The Rotation should use App imagery, text that falls into the B category of their classification system, and the Hypebeast audience for best performance.
By splitting their experiment into two tests, The Rotation was able to capture deeper & wider learnings than if they had only done one. Plus, they were able to confirm the findings from Cycle 1 by retesting and challenging them in Cycle 2. Lastly, they were able to find positive outliers that they can begin scaling!