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Reddit just joined the ranks of platforms supporting Dynamic Product Ads, and for performance marketers, that’s a very big deal.
Now, ecommerce brands can tap into Reddit’s massive, highly engaged user base with personalized product ads powered by a product feed. It’s not just a new placement option. It’s a signal that Reddit is taking retail advertising seriously, and building the infrastructure to match.
To kick things off, let’s talk about what dynamic product ads are. Dynamic Product Ads (DPAs) are personalized, feed-powered ads that display specific products to individual users based on their browsing behavior, interests, or previous interactions with your brand. They're commonly used across platforms like Meta, TikTok, and Google, and now, Reddit.
At their core, DPAs are driven by your product feed. A product feed is a structured file (usually XML or CSV) containing critical data about each of your SKUs: title, description, image URL, price, availability, and more. This feed serves as the engine behind every catalog-powered ad you run.
If you need a deeper dive on how product feeds work and how they power modern ad campaigns, check out our intro to dynamic product ads. It covers how feeds integrate into ad platforms, how they support personalization, and why they’re a core part of modern performance marketing.
With Reddit now supporting DPAs, your product feed just got a whole new place to perform.
Reddit officially launched Dynamic Product Ads for ecommerce brands after months of testing with select retail advertisers, and now the feature is rolling out more broadly across Reddit Ads Manager.
This move signals Reddit’s deeper commitment to commerce. While it’s long been known as a hub for community conversation, product reviews, and decision-making, Reddit hadn’t yet offered the kind of full-funnel ad infrastructure needed for true ecommerce scale. Dynamic Product Ads change that.
Advertisers can now serve personalized catalog ads to Reddit users on real-time activity and subreddit engagement. It’s a major upgrade, and one that transforms Reddit from a top-of-funnel awareness platform into a full-fledged conversion engine.
Reddit isn’t just another social platform, it’s a deep, persistent ecosystem of communities built around specific interests, obsessions and questions. With over 500 million monthly active users across 100,000+ active subreddits, Reddit offers a level of intent signaling you won’t find anywhere else.
What makes Reddit different is the context. People aren’t just passively scrolling, they’re actively searching for information, sharing product recommendations, and participating in decision-making threads. That means your Dynamic Product Ad isn’t just appearing next to someone’s random meme feed, it would be showing up in a subreddit about minimalist home decor, outdoor gear reviews, or sneaker drops.
In other words, Reddit’s version of product discovery isn’t driven by aspiration or entertainment, it’s driven by research and relevance. That makes it a uniquely powerful (and often overlooked) retail channel.
Reddit DPAs are powered by your product feed and Reddit’s own conversion pixel. When someone visits your site, engages with an ad, or interacts with relevant subreddits, Reddit uses those behavioral signals to match that user with products from your catalog.
Once your feed is uploaded (either via API or manual import), Reddit can dynamically insert product images, pricing, and links into native ad formats like carousels or single-image posts. Each ad unit is customized for the individual viewer based on what Reddit knows about their interests, browsing behavior, and purchase intent.
If you’ve used Dynamic Product Ads with Marpipe, you already know the power of feed-based personalization. Now that same approach is available in Reddit’s unique, high-context environment.
What sets Reddit’s DPA capabilities apart is the depth of its targeting signals.
Reddit can serve product ads based on:
This creates a hybrid approach between behavioral targeting and community-driven intent. If someone is active in r/RunningShoeGeeks and recently viewed stability shoes on your site, Reddit can deliver a dynamic product carousel showing relevant SKUs, right in their feed.
It’s not just retargeting. It’s real-time, signal-rich personalization designed for performance marketers who want both reach and efficiency.
At launch, Reddit Dynamic Product Ads (DPAs) support two core creative formats, each with its own strengths depending on your campaign goals and product mix.
Single-image Reddit DPAs resemble native Reddit posts, surfacing one product from your catalog at a time. These ads dynamically pull product data, including the image, title, price, and URL, from your feed and format them to feel native within Reddit’s scroll. The result is an ad that doesn’t feel like an ad—something Redditors are far more likely to engage with.
These work well for:
Because these ads live in-feed, the image should stop thumbs in their tracks, even without flashy design. Think clean, centered product shots, lifestyle photography that feels organic, or even lo-fi images that blend in with user-generated content. The goal is relevance, not gloss.
Carousel DPAs on Reddit allow advertisers to showcase multiple products in a horizontal, swipeable format. Each “card” in the carousel pulls from your product catalog and includes its own dynamic title, image, price, and link.
This format is ideal for:
Unlike Meta or TikTok, where carousels often carry design-heavy frames or overlays, Reddit carousels should feel native to the platform’s conversational vibe. Less banner ad, more “here’s what we found on the internet today.”
That doesn’t mean you sacrifice quality—it means you aim for clarity, personality, and a touch of realness.
Reddit is not Instagram. It’s not polished. It’s not glossy. Its users are fluent in low-effort memes, lo-fi screenshots, and community-first content. That means your DPA creative should prioritize clarity, authenticity, and context relevance over branding polish.
Don’t overdesign. Instead, lean into visuals that feel user-first and intentionally underproduced, so long as the product remains easy to see, understand, and want.
Because Reddit DPAs are powered entirely by your product feed, creative performance is only as strong as the data driving it. That includes:
The goal is a feed that’s consistent, enriched, and performance-optimized because that’s what the algorithm uses to match products to the right audience at the right moment.
Getting started with Reddit DPAs is straightforward, especially if you’ve already run feed-based ads on other platforms.
1. Install the Reddit Pixel
First, make sure the Reddit Pixel is correctly installed on your ecommerce site. This allows Reddit to track events like product views, cart adds, and purchases—crucial for powering dynamic targeting.
2. Upload Your Product Feed
You can upload your product feed directly in Reddit Ads Manager or push it through an API connection. Reddit’s feed specs are relatively simple and closely resemble other catalog formats (ID, title, price, link, image_link, etc.). Aim for at least 10+ products to start.
3. Create a Campaign
Once your feed is live, create a new campaign with “Conversions” or “Catalog Sales” as the objective. Choose your ad format, link your catalog, and define your targeting parameters (which can include subreddit categories, interests, and pixel-based audiences).
4. Launch and Optimize
As your campaign runs, monitor key metrics—CTR, ROAS, cost per purchase—and iterate on creative inputs, audience segments, and feed structure. Reddit’s Ads Manager provides transparent breakdowns by product and placement.
If you’re already using Marpipe to manage catalog ad performance, it’s easy to repurpose creative strategies from platforms like Meta or TikTok and adapt them to Reddit’s ecosystem. Our case study with Cozy Earth shows how powerful this multi-platform DPA approach can be.
Until now, Reddit has mostly played a supporting role in ecommerce ad strategies—great for awareness, but difficult to scale performance. With Dynamic Product Ads now live, that’s changing.
Reddit finally supports the full retail funnel:
DPAs complete Reddit’s loop from product discovery to conversion.
If you’re already running catalog ads on Meta, TikTok, or Google, there’s no reason not to add Reddit to the mix, especially with feed-powered automation tools like Marpipe making it easier than ever to scale creative across platforms.
Reddit might not replace your core DPA channels overnight. But for the brands that get in early, the opportunity is wide open.
