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Most ecommerce brands don’t think twice about paying for a product feed management tool. It’s just part of the tech stack—like email or shipping software. Whether it’s $40 a month or $400, most Shopify brands quietly accept it as the cost of doing business.
But what if it didn’t have to be?
We’ve built a reputation for creative automation and catalog ad performance, and we’re now turning that assumption on its head with the launch of a free feed management tool for Shopify. No trials. No usage caps. No fine print. It’s a fully functional product feed editor, available to any Shopify store, with the core features you'd expect from paid tools, and it’s offered entirely for free.
And if that sounds like a bold move, it is. But it’s also a logical one for a company building toward the future of product-driven advertising.
At the most basic level, feed management tools help e-commerce brands structure and distribute their product data. Whether it’s pushing your catalog to Meta for dynamic product ads, syncing inventory with Google Merchant Center, or creating custom feeds for marketplaces like Amazon or eBay, the product feed is the connective tissue that links your store with the outside world.
These tools often go by different names: feed management platform (FMP), product information management (PIM) system, or just “catalog app.” But they all do more or less the same thing. They turn your product spreadsheet into something clean, consistent, and formatted correctly for different sales and ad platforms.
As our CEO Dan Pantelo puts it, “Everyone who sells online is already using a feed management system—even if they don’t call it that. Sometimes it’s just Shopify itself. Sometimes it’s a plugin. But if you’re doing any kind of volume, you’re already paying someone just to organize and export your product data.”
What we noticed—like many in the performance marketing world—is that this layer of tooling had quietly become a toll booth. Not because it added a ton of strategic value, but because there was no good alternative.
Need to group SKUs into product sets for your Meta ads? That’s $49/month. Want to change product titles for Google Shopping without messing up your main Shopify data? That’s $79/month. Trying to run localized pricing across Shopify Markets? You’ll need the $149/month plan. And if you want help actually setting it up? Add another zero.
“It’s not complicated tech,” Pantelo says. “It’s not expensive to host. And it’s not something brands should have to pay for. It’s basically a spreadsheet with live syncing. This should be as free and accessible as Google Sheets.”
Feed management isn’t just utility, it’s infrastructure for performance creative. Their core platform helps brands turn product feeds into dynamic ad creative, automate versioning at scale, and test creative by SKU or product set. But none of that works if the underlying feed is broken.
“We kept seeing brands get stuck at the starting line,” Pantelo explains. “They wanted to run DPAs or scale creative testing, but their catalog was a mess. Or they were paying hundreds just to clean up titles. So we said, what if we solve that problem once and for all, for free?”
The new tool was built to handle the core jobs most brands are already paying for:
The feed manager includes the full toolkit you'd expect:
What you won’t find, by design, is bloat. With this launch, we’re not trying to become a full-blown omnichannel commerce suite. There’s no native Amazon integration or complex multi-language localization yet. Instead, we’ve focused on speed, simplicity, and performance-readiness.
Pantelo explains, “We built this for speed. You shouldn’t need onboarding or training to use a feed tool. If you’ve ever edited a Google Sheet, you can use this.”
Because once your feed is cleaned up and flowing through Marpipe, you can unlock the rest of the platform:
Put simply, at Marpipe, we turn your product feed into a performance engine. But first, you need to own it, and that starts with better tools.
“The product feed is your source of truth,” Pantelo says. “But it’s only valuable if it’s connected to creative and performance. That’s where most tools stop. We built Marpipe to close that loop.”
There’s a reason most feed apps charge. It’s a category with steady demand, minimal customer churn, and relatively low hosting costs. But that’s exactly why Marpipe believes the model is broken. “Most of these apps are just rent-seeking,” Pantelo continues. “They don’t offer any strategic value. They exist because they know there’s friction, and they charge you to fix it.”
By making feed management free, Marpipe removes that friction entirely, and makes it easier for brands to explore its creative automation stack without needing a dozen other tools.
More importantly, it reframes feed data as something creative teams should have access to, not just ecommerce managers or devs.
“Performance marketers shouldn’t have to go through three people to change a product title,” Pantelo adds. “If you’re running the ads, you should have control over what gets shown. That’s what we’re enabling.”
Marpipe isn’t just helping you sync product data, it’s helping you shape how that data shows up across your entire storefront.
In Shopify, your product feed isn’t just a back-end tool. It’s the foundation of your customer experience. Titles, prices, tags, inventory, variants, these aren’t just attributes. They directly influence what gets discovered, how it gets displayed, and how fast your store moves.
When product data is messy, your storefront feels messy. Collections break. Filters misfire. Search results miss key products. Merchandisers get stuck making manual updates, and your customers feel it.
Marpipe’s Product Feed Management tool is built to clean that up.
By making it free and tightly integrated with Shopify, any brand can:
A clean feed isn’t just good for ads, it’s essential for storefront performance. And now, it’s easier than ever to get it right.
The new Product Feed Management tool is live within the Marpipe Shopify app, and ready for any Shopify storefront. No technical setup. No hidden fees. No learning curve.
Installation takes just a few clicks. From the moment you connect your store, Marpipe begins syncing your product data automatically. You’ll see every title, image, price, tag, and variant populate in a clean, intuitive interface that’s built for non-technical users.
Once your feed is live, you can start editing in real time. Update a product title, apply new tags across dozens of SKUs, correct pricing, or organize products into curated collections. All changes are saved directly to Shopify, so there’s no back-and-forth between platforms. It’s your single source of truth, simplified.
Unlike other feed tools that gate functionality behind paywalls or complex pricing tiers, Marpipe’s feed manager is entirely free. No credit card. No throttled limits. No upsells. Just full access to everything from day one because we believe feed integrity is too important to be locked behind a paywall.
Already using another product feed tool? Switching is easy. Just export your current feed from whatever platform you’re using, upload it into Marpipe, and start managing your catalog natively inside Shopify. You’ll get all the same editing and filtering power, plus tighter storefront control and seamless ad integrations, all in one place.
With Marpipe, your product feed becomes something you can actually work with—not just something you react to. It’s not just about clean data. It’s about unlocking everything that clean data makes possible.
