As the shift toward user privacy continues, user data has become increasingly difficult for marketers to rely on. Case in point: only 4% of iPhone users in the U.S. opt-in for app tracking — a trend that has severely impacted social platforms’ ability to offer robust audience targeting to advertisers.
There is something that marketers and advertisers will always have in their control: their ad creative. It’s a notion many innovative brands are both reassured by and building their strategies around. And it’s a trend we not only foresaw, but have witnessed firsthand as both the interest in and usage of our platform continue to grow exponentially, month over month.
We help our customers find winning ads fast by automating both the design and multivariate testing of ad creative. Here’s a step-by-step look at how brands like Crocs, Segment, and Guitar Center are using our platform to build ads, run tests, and use the resulting creative data to improve future ad creative.
Design brand images, graphics, icons, and more with your favorite creative tool (Figma, Canva, Photoshop, Adobe XD, etc.) and prep for upload into the Marpipe platform.
For your first test, start with an ad that is capturing results in your campaigns. Use our design tool to build your template in the platform.
Decide which creative elements you want to test. Easily drag and drop variants into your test.
Review the variants you’ve built using our Ad Builder and launch them automatically to your Facebook ad account in a perfectly structured test format.
Discover top-performing ads and review your asset-based creative data.
Scale the top-performing ads from the test in your Facebook ad account.
Use your creative intelligence to plan your next test. Introduce new elements and challenge winning variables.
Creative is the single greatest driver of ad performance. And we can help you find your top-performing creative, over and over again. Check out our help guides for FAQ and deep-dive how-tos. And reach out to our team if you’re ready to see what kind of data your creative can unlock for your brand.