Beta
Well this is exciting! We're happy to have you on board.
Fill out your info and book a product tour.
No, I don't want to see how it works
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The 6 ½ steps to getting started on Marpipe

How to build ads, run tests, and use creative data to improve future ad campaigns
Pierce Porterfield

As the shift toward user privacy continues, user data has become increasingly difficult for marketers to rely on. Case in point: only 4% of iPhone users in the U.S. opt-in for app tracking — a trend that has severely impacted social platforms’ ability to offer robust audience targeting to advertisers. 

There is something that marketers and advertisers will always have in their control: their ad creative. It’s a notion many innovative brands are both reassured by and building their strategies around. And it’s a trend we not only foresaw, but have witnessed firsthand as both the interest in and usage of our platform continue to grow exponentially, month over month.

We help our customers find winning ads fast by automating both the design and multivariate testing of ad creative. Here’s a step-by-step look at how brands like Crocs, Segment, and Guitar Center are using our platform to build ads, run tests, and use the resulting creative data to improve future ad creative.

1. Create an ad template.

For your first test, start with an ad that is capturing results in your campaigns.

2. Build the template in Marpipe.

Use our design tool to build your template in the platform.

3. Add in test elements.

Decide which creative elements you want to test. Easily drag and drop variants into your test.

4. Generate creative variants and launch.

Review the variants you’ve built using our Ad Builder and launch them automatically to your Facebook ad account in a perfectly structured test format.

5. Analyze creative intelligence.

Discover top-performing ads and review your asset-based creative data.

6a. Scale winning ads.

Scale the top-performing ads from the test in your Facebook ad account.


6b. Challenge winning elements.

Use your creative intelligence to plan your next test. Introduce new elements and challenge winning variables.

Creative is the single greatest driver of ad performance. And we can help you find your top-performing creative, over and over again. Check out our help guides for FAQ and deep-dive how-tos. And reach out to our team if you’re ready to see what kind of data your creative can unlock for your brand.

Get A Product Tour

How to Run a Multivariate Test

The Beginner's Guide

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tiffany Johnson Headshot

How to Run a Multivariate Test
The Beginner's Guide

Plus, Get our Weekly
Experimentation newsletter!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.