About a year ago we had the idea for an experiment. A meta-experiment. A meta-meta-experiment.
We wanted to learn two things:
Here are the results:
Tiny Details Have Massive Impacts on Performance!
For image ads: The best ad outperformed the worst ad by: 10.33x Clicks, +548.71% CTR
Largest performance improvements from a single variable change:
For video ads: The best ad outperformed the worst ad by: 4.09x Clicks, +314.95% CTR
Largest performance improvements from a single change:
Fellow Marketers Loved the Experiments:
Comments fell into 3 (positive) categories:
3. Conjecture on why it worked
To see the actual ads and performance data for yourself, check it out here: http://www.doescreativematter.com/archive/1
To comment and conjecture on the data yourself, tweet it out!
If you tweet, you’ll receive a special packet of data relevant to your industry 😉
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