About a year ago we had the idea for an experiment. A meta-experiment. A meta-meta-experiment. We wanted to learn two things:
Here are the results:
For image ads: The best ad outperformed the worst ad by: 10.33x Clicks, +548.71% CTR
Largest performance improvements from a single variable change:
For video ads: The best ad outperformed the worst ad by: 4.09x Clicks, +314.95% CTR
Largest performance improvements from a single change:
Fellow Marketers Loved the Experiments:
Comments fell into 3 (positive) categories:
3. Conjecture on why it worked
To see the actual ads and performance data for yourself, check it out here: http://www.doescreativematter.com/archive/1
To comment and conjecture on the data yourself, tweet it out!
If you tweet, you’ll receive a special packet of data relevant to your industry 😉
"This is a block quote"
This text is bold
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!