Today, there are lots of ways for ads to appear online. In the world of paid social advertising, placements determine how and where your ad is displayed to your audience. Each placement — from the feed to stories and more — comes with its own set of specs for design. (On Facebook alone, feed images can have a 1:1, 4:5, or 16:9 aspect ratio, while story images are best viewed at a 9:16 aspect ratio.) And, until now, designing creative to appear in those different sizes, while still keeping its intrinsic content intact has been an extremely time-consuming process. This is why we created Placement Variants, a new Marpipe feature that lets you design ad variations in multiple sizes all at once. Say buh-bye to duplicating Photoshop templates over and over to resize ads. And hello to efficiently building consistency and clarity into every single placement.
When you have an initial template built out in one size, you can now simply switch to other canvas sizes — or Placement Variants — and make edits to your layers that will save to that specific size. This is especially helpful for repositioning an image to better fit a placement or repositioning a headline to better fit the new image placement. All of the placement variations you edit will now be available to use when launching your test. This is a huge timesaver for creative teams. One ad in every size you could possibly need, now at your fingertips, without having to constantly start from scratch.
Within the launch settings, you can choose exactly which canvas size should be used in any of the available placements or your selected ad platform. Once you make your selections and launch your test, then you will see all of your different sizes neatly placed in every ad variation from your testing campaign.
So much of how we build our platform is based on our customers’ needs and wants, and Placement Variants were no different. This was a widely requested feature from customers who love using Marpipe for designing ads as much as they do for testing them. Thanks to them, now everyone on the platform can iterate smarter and find winning ads faster.