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Catalog ads are the cornerstone of performance marketing in 2025, and it doesn’t matter which industry you’re in. Whether you’re selling apparel, electronics, home goods, or anything in between, the ability to dynamically showcase your product feed across Meta, Google, TikTok, and beyond, is necessary. But while the ad format itself is powerful, your success ultimately comes down to the software you use behind the scenes.
From feed automation to creative optimization, the best catalog ad software in 2025 helps brands move faster, personalize better, and scale smarter.
At their core, catalog ads are powered by structured product data—things like titles, prices, images, and inventory status—that dynamically populate ad units across platforms like Meta, Google, Pinterest, and TikTok. But in 2025, the landscape is more competitive, and the bar is higher. Simply uploading a product feed and hoping for the best doesn’t cut it anymore.
Today’s top catalog ad tools do far more than just push data to ad platforms. They:
This software layer is the difference between running catalog ads and winning with them. The right platform turns a static feed into a dynamic performance engine, which helps you test faster, personalize smarter, and scale your top products efficiently.
Without it? You’re flying blind, wasting spend, and leaving performance on the table.
Choosing the right catalog ad software means choosing better creative, better data, and ultimately better outcomes.
Feedonomics is built for ecommerce brands managing large SKU counts across multiple channels like Meta, Google Shopping, Amazon, and Walmart. It specializes in cleaning, mapping, and syndicating product data, ensuring that your catalog is accurate, compliant, and optimized everywhere it appears.
For catalog ads, it gives you full control over how your product data is structured for each platform. You can enrich attributes, customize fields, exclude low-performing products, and localize by region, all without manual effort. Its integrations with major ecommerce platforms and PIMs make it a top choice for scaling catalog campaigns without compromising data quality.
Productsup is designed for enterprise teams managing sprawling, multi-region catalogs. It supports complex hierarchies of product data, enabling businesses to tailor feeds by region, channel, language, or buyer segment. Its infrastructure is built to handle massive SKU counts with precision and speed, offering flexibility without compromising governance.
With its dynamic rules engine, Productsup allows marketers to enrich fields, transform attributes, and build custom export templates per channel. Global brands rely on it to maintain consistency across markets while remaining responsive to platform updates, compliance changes, and campaign demands. It’s a solution built for operational complexity at scale.
Channable offers a clean UI backed by automation and campaign-level feedback. It’s widely used by ecommerce teams and agencies who need to manage feeds across multiple platforms without digging into raw code or spreadsheets. Rule-based filtering and product segmentation are straightforward, making it easier to test and scale catalog ads quickly.
What sets Channable apart is its closed-loop connection between ad performance and feed structure. Marketers can use campaign data to adjust product visibility, filter out poor performers, or fine-tune fields like titles and images. That integration helps bridge the gap between media strategy and feed hygiene.
DataFeedWatch focuses on simplicity and efficiency, especially for smaller retailers managing catalogs through Shopify, WooCommerce, or BigCommerce. The platform makes it easy to map and edit fields using a rules-based interface, which is especially helpful for merchants without technical teams. Built-in validation tools help prevent disapprovals and ensure feed readiness across channels.
While it doesn’t offer deeper creative or automation layers, DataFeedWatch covers the fundamentals well like having clean product data, flexible export options, and lightweight rule management. For many brands just getting started with catalog ads, it’s an accessible entry point to feed optimization.
Pencil is a creative AI platform that builds ad variations including headlines, images, and video frames using structured data from your product feed. It’s especially useful for testing new messaging angles or launching quick-turn creative experiments without relying entirely on a design team. For catalog advertisers looking to refresh templates or explore different hooks, Pencil adds speed to the early ideation phase.
It’s not a feed management tool, and it doesn’t push data to ad platforms. Instead, Pencil works best when paired with a performance-focused system that handles feed distribution and optimization. For teams that want generative support at the top of the funnel, Pencil can help expand creative options while other tools manage execution.
Smartly.io is a paid social advertising platform built for brands running large, high-volume campaigns across Meta, Pinterest, TikTok, and Snapchat. It offers dynamic creative templating, automated campaign workflows, and robust A/B testing capabilities—making it a strong fit for performance teams managing fast-moving, multi-market media.
Smartly’s catalog ad capabilities stem from its integration with product feeds, allowing for creative personalization and rule-based variation. Teams can tailor visuals and messaging by audience segment, geo, or product category without building every variation manually. While Smartly is powerful, it often requires dedicated support and significant media spend to get the most out of the platform.
Flexify is a lightweight app designed specifically to connect Shopify product catalogs to Meta. It automatically syncs your store’s product data into a Meta-ready feed, handling updates to pricing, availability, and product details in real time. For small-to-mid-sized Shopify merchants, it’s a quick way to get catalog ads up and running without a technical lift.
That said, Flexify is more of a connector than a full feed management or creative platform. It doesn’t offer much in terms of customization, optimization, or cross-channel functionality, but for merchants focused solely on Meta, it does its one job well: making sure your products are in the feed and eligible to serve.
Creative Force is a workflow platform built for high-volume product photography and content production. While it’s not a feed management or ad creation tool, it plays a key upstream role in catalog ad performance by helping teams organize, approve, and deliver consistent product imagery at scale.
For brands running thousands of SKUs, Creative Force ensures that every product has the right assets (cropped, styled, and tagged correctly) before being pushed to a DAM, PIM, or feed tool. That level of image discipline can be the difference between scroll-past and scroll-stopping in catalog ads.
Adsmurai sits at the intersection of product data and brand-driven creative. It enhances catalog ads with dynamic templates designed for visual consistency, helping brands maintain a polished look across thousands of personalized ad units. Its tools support rich product storytelling without sacrificing scale or automation.
The platform also offers campaign management and built-in performance tracking, allowing creative teams to iterate based on results. Adsmurai stands out for its focus on branded aesthetics within feed-powered ads, ideal for teams that prioritize design control while running full-funnel performance campaigns.
Klaviyo’s product feed capabilities extend beyond email, giving brands a way to sync dynamic product data across channels, which now includes paid ads. For marketers already using Klaviyo for lifecycle campaigns, connecting the product feed helps unify messaging between email, SMS, and catalog ads. The result: more cohesive product recommendations and promotional logic throughout the customer journey.
It’s not a standalone catalog ad solution, but it plays a valuable role in bridging retention marketing and paid performance. By integrating product data into both owned and paid channels, Klaviyo helps teams build smarter, more consistent touchpoints rooted in shopper behavior and SKU-level relevance.
Most major ad platforms offer built-in catalog and feed tools:
These native options are useful for getting started. They let you upload a product feed, configure basic ad templates, and serve dynamic product ads with minimal setup. But as your catalog grows—or your creative and performance goals get more ambitious—the limitations become clear.
Native tools lack the flexibility, creative automation, and testing infrastructure that high-growth brands need to scale. They’re built for execution, not optimization. That’s why teams often graduate to dedicated platforms like Marpipe to go beyond the basics and unlock true performance potential.
Marpipe isn’t just a feed tool, it’s a full creative automation platform built for scaling and optimizing catalog ads. It takes your product feed and transforms it into a high-performance creative engine, empowering teams to build, test, and iterate on dynamic ad templates across platforms like Meta and TikTok. While Google supports standard DPA campaigns, its limitations on dynamic creative testing mean that Marpipe focuses its template-level automation and creative innovation where it drives most impact. At the core of the platform is its unique focus on product-level creative. Marpipe makes it easy to generate tailored ad variations for each SKU, adapting copy, visuals, and layouts based on product attributes like category, AOV, inventory level, or even sustainability tags. Instead of applying one generic template across your catalog, you can design variations that speak directly to different audiences, placements, and campaign goals. This level of creative granularity gives marketers more control, and more room to test.
Marpipe also enables automated product-level video generation, giving brands a serious edge on mobile-first platforms. With just your feed, you can turn static product data into scroll-stopping vertical videos designed for placements like Instagram Reels, TikTok feeds, and Facebook Stories. If you’ve ever struggled to produce enough mobile-native creative to support your product catalog, Marpipe closes that gap automatically.
But automation is only part of the equation. Product optimization is where Marpipe shines. The platform includes testing and reporting tools built specifically for catalog ads, helping teams identify which SKUs perform best, and which don’t. By being able to automatically filter out the worst performers, in real time, you can ensure that ad spend focuses on the right products.
Marpipe is also built with mobile-first discovery in mind. Whether you’re launching TikTok Catalog Ads, designing Instagram-ready formats, or adapting templates across multiple placements, the platform helps you match creative to the medium, automatically. And if you’re wondering what high-performing creative actually looks like, Marpipe’s breakdown of catalog ad creative strategies offers plenty of inspiration.
For marketers looking to move faster, scale smarter, and turn product feeds into performance engines, Marpipe delivers the creative infrastructure built for modern catalog advertising. It’s how high-growth brands transform static SKUs into dynamic, tested, and conversion-ready creative—across every channel, format, and audience. If you’re ready to unlock the full potential of your catalog ads, Marpipe is how you get there.
Not all catalog ad tools are built the same—and the right one for your brand depends on where you are now and where you’re trying to go. As you evaluate your options, consider how each platform aligns with your current stack, team structure, and growth strategy. Here are the key factors to weigh:
Are you only looking to push static product images into Meta ads—or do you want to build dynamic video, localized templates, or mobile-first formats for TikTok and Reels? Some platforms focus solely on feed hygiene, while others (like Marpipe) bring creative automation into the fold. Choose a tool that supports your full creative roadmap, not just your current ad specs.
How complex is your product catalog? If you're managing tens of thousands of SKUs across multiple marketplaces, languages, or currencies, you'll need software with flexible data transformation and enrichment capabilities. Rule-based feed editing, multi-channel mapping, and real-time syncing become essential as complexity scales.
Whether you’re optimizing for ROAS, customer LTV, profit margin, or regional campaign performance, clean product data is your foundation. Marpipe gives marketers the ability to segment and scale product sets, like top sellers or high-margin items, based on performance signals from your ad platforms. Marpipe helps ensure your catalog feed is structured to support whatever performs best, so you can iterate faster and align campaigns with what drives results.
Who’s actually managing your catalog ads? If you have a dedicated feed manager or engineering support, you might prioritize flexibility and technical customization. But if catalog ads live under performance marketing, you’ll want intuitive UX, automation, and templates that don’t require a developer to maintain.
Look for seamless connections to your ecommerce platform, product information management (PIM) system, CRM, and analytics tools. The more connected your data is, the faster your creative and campaign feedback loops will be. This is especially important for brands syncing product changes, inventory levels, or customer segments in real time.
Ultimately, your catalog ad software should match both the complexity of your operations and the ambition of your growth targets. Whether you’re managing a single storefront or a multi-market product ecosystem, the right platform will help you move faster, stay consistent, and drive better results at scale.
As performance marketing evolves, catalog ads remain one of the most efficient and scalable ways to drive sales across channels. But strong results don’t come from uploading a feed and hitting publish—they come from the tools behind the strategy.
Whether you're looking for advanced creative automation with Marpipe, large-scale feed syndication through Feedonomics, or brand-driven templating via Adsmurai, there’s no shortage of powerful software in 2025. The key is aligning your stack with both your operational complexity and creative ambitions.
The brands that win are the ones who treat catalog ads as both a data challenge and a creative opportunity. Build accordingly—and don’t leave performance on the table.
Want to level up your catalog strategy? Explore our guide to catalog ad design or see how Marpipe’s optimization tools help you scale what sells.
