Many ecommerce brands with giant product catalogs have had great success with dynamic product ads. We’ve all interacted with these simple but effective ads before — essentially a (seemingly endless) carousel of product photos based on previous shopping behavior.
But two factors are getting marketers to think differently about DPA and how they can improve its performance:
Enriched Catalogs let you redesign your product catalog ads, making them more eye-catching and memorable.
There are a few important benefits of adding creative to your product feed ads:
Plus, it’s a self-service, set-it-and-forget-it tool. Just plug in your existing product feed. Then use our drag-and-drop creative builder to upgrade your designs.
Say buh-bye to those boring white squares. Here are some simple ideas to help you spice up your product feeds with thumb-stopping designs.
Is this item a bestseller? Is it on sale? Maybe it’s limited edition or there are only a few left. Any of these labels can be placed in a badge or call-out to create more urgency.
It’s a good practice to add price and sale price as their own columns within your feed. This will allow you to display them on your catalog ads, giving your audience more information upfront, even before they tap or click. Beyond just showing the sticker price, you can also try showing a sale price alongside the sticker, or a bundle price such as “Two for $40.”
Brand graphics, arrows, stars, bursts, social reactions, and emojis all add personality to your product catalog images.
Use text to relay product attributes, brand values, or seasonal messaging. How is it made? What is it made of? What makes it different from other similar options?
Press and social proof
Show off the love, awards, and accolades your brand or product has received. Use publication logos or “As seen in …” to build credibility. If you’re lucky enough to have a product trending on Tik Tok, add a call out that says so.
Let everyone know how many five-star reviews your product has. Use customer reviews and testimonials as in-image text.
Use offers to instill urgency. Dollars or percentages off, BOGO deals, and free shipping are all great options.
Patterns, solid colors, gradients, frames, and graphics are all way more exciting than a solid white background. Try background colors that will complement both your brand palette and the product being displayed. (Pro tip: make sure your product images are transparent in your source feed.)
Optimizing product feeds in this way can have a huge impact. Marpipe customers using Enriched Catalogs have seen a 127% increase in DPA performance, 2x revenue with the same DPA spend, and more than a 60% increase in ROAS.
Old dog, new tricks.