What is Catalog Creative?
Catalog creative is a system of templates that combine product data (title, price, rating, image) into on-brand ads at scale.
Understanding Catalog Creative
Catalog creative uses templates that define layout, typography, safe zones, and dynamic fields like price, discount, and reviews to render thousands of SKUs into consistent, clear ads. Templates pull data from your product feed and apply brand-approved design rules automatically across all sizes (1:1, 4:5, 9:16). This approach combines scale with clarity—every variant maintains brand identity while displaying SKU-specific information that drives qualified clicks. Safe zones ensure text and CTAs remain readable across placements, and modular components let you swap in badges, ratings, or sale flags by rule.
Strong catalog creative balances brand consistency with product specificity. Use 3-5 core templates for different scenarios (new product, sale, premium, review-led, video) and let custom labels or product sets control which template renders for each SKU. Update the template once and changes propagate to all variants instantly, eliminating manual rework. Enriched feed attributes (ratings, review count, sale_price) become visual elements that add social proof and urgency. Catalog creative turns your feed into a scalable creative engine when templates are well-designed and feeds are complete.
Why Catalog Creative matters
Catalog creative matters because it enables you to ship consistent, high-quality ads across your entire catalog without manual design for each SKU. Adding price and social proof lifts qualified clicks and conversion. When you update a template once, changes propagate to all SKUs instantly, saving time and ensuring brand consistency.
- Scale: Ship 1:1, 4:5, 9:16 across your entire catalog.
- Clarity: Add price and social proof to lift qualified clicks.
- Speed: Update once; changes propagate to all SKUs.
How Catalog Creative works
Catalog creative works by combining templates with your product feed to dynamically generate ads that pull SKU-specific data like title, price, image, reviews, and availability. Platforms read the feed, match products to templates based on rules or custom labels, then render ads that adapt to each placement's aspect ratio and specs. Templates ensure brand consistency while personalizing at the product level. Use custom labels to control which template variant renders for each SKU—sale templates for discounted items, review templates for high-rated products. Monitor performance by template type and product set to learn which creative approaches drive the best outcomes, then refine templates to compound wins across your catalog.
Key Takeaways
- Catalog creative displays product data (images, price, reviews) dynamically from your feed.
- Use templates to scale creative across SKUs and maintain brand consistency.
- Enrich feeds and layer templates to improve clarity and conversion without manual work.
- Catalog creative adapts to placements automatically, covering 1:1, 4:5, 9:16, and more.
