What is the 2:3 Aspect Ratio?
The 2:3 aspect ratio is a tall vertical format popular on Pinterest. It provides ample room for product visuals and instructional overlays. Because browsing behaviors on Pinterest favor vertical scanning and saves, the 2:3 aspect ratio feels especially native. Advertisers use 2:3 to balance imagery with short, instructional text.
Understanding 2:3
The 2:3 aspect ratio balances vertical impact with legibility for text, price, and step‑by‑step graphics. It’s well‑suited to how users browse and save content on Pinterest. Designing with a clear hierarchy—hero image, benefit, CTA—helps the 2:3 aspect ratio drive both clicks and saves. Minimal copy with strong contrast improves readability in small thumbnails. Provide square alternates for cross‑platform reuse to extend coverage.
Pins in the 2:3 aspect ratio work best when imagery does most of the storytelling and text supports quickly. Keep brand marks and products large and centered to survive grid crops. Reserve padding so platform UI doesn’t overlap key info. Choose colors that remain legible in both dark and light modes. Validate legibility on mobile before launch.
Why 2:3 matters
The 2:3 aspect ratio aligns with Pinterest’s grid and user intent, so it looks native and earns saves. It gives enough vertical space to communicate steps or benefits without sacrificing visual appeal. It also supports layered text without overwhelming the image when hierarchy stays tight.
- Native look and feel on Pinterest
- Strong for tutorial, recipe, and product boards
- Supports layered text without overwhelming the image
How 2:3 works in practice
In campaigns, the 2:3 aspect ratio performs best when the image carries most of the story and text is sparse. Keep the product large and centered, then add a concise benefit or step indicator that survives thumbnails. Use brand colors for subtle framing or padding that complements the feed without clutter. When moving 2:3 to other platforms, create 1:1 or 4:5 versions to gain broader feed coverage. Check that any overlays remain readable after resizing and keep safe zones clear for platform UI. Test carousel‑style pins or multi‑frame stories when the concept requires steps or recipes.
Meta Information
- Primary Keyword: 2:3 Aspect Ratio (Pinterest)
- Secondary Keywords: Pinterest ratio, 2:3 pins, vertical images
- Target Word Count: 700–900 words
- Meta Title: 2:3 Aspect Ratio: Pinterest-Friendly Vertical | Marpipe
- Meta Description: Learn when to use 2:3 vertical for Pinterest and how to adapt creative for legibility and saves.
- URL: marpipe.com/ad-glossary/aspect-ratio-2-3-pinterest
# What is the 2:3 Aspect Ratio?
The 2:3 aspect ratio is a tall vertical format popular on Pinterest. It provides ample room for product visuals and instructional overlays. Because browsing behaviors on Pinterest favor vertical scanning and saves, the 2:3 aspect ratio feels especially native. Advertisers use 2:3 to balance imagery with short, instructional text.
Understanding 2:3
The 2:3 aspect ratio balances vertical impact with legibility for text, price, and step‑by‑step graphics. It’s well‑suited to how users browse and save content on Pinterest. Designing with a clear hierarchy—hero image, benefit, CTA—helps the 2:3 aspect ratio drive both clicks and saves. Minimal copy with strong contrast improves readability in small thumbnails. Provide square alternates for cross‑platform reuse to extend coverage.
Pins in the 2:3 aspect ratio work best when imagery does most of the storytelling and text supports quickly. Keep brand marks and products large and centered to survive grid crops. Reserve padding so platform UI doesn’t overlap key info. Choose colors that remain legible in both dark and light modes. Validate legibility on mobile before launch.
Why 2:3 matters
The 2:3 aspect ratio aligns with Pinterest’s grid and user intent, so it looks native and earns saves. It gives enough vertical space to communicate steps or benefits without sacrificing visual appeal. It also supports layered text without overwhelming the image when hierarchy stays tight.
- Native look and feel on Pinterest
- Strong for tutorial, recipe, and product boards
- Supports layered text without overwhelming the image
How 2:3 works in practice
In campaigns, the 2:3 aspect ratio performs best when the image carries most of the story and text is sparse. Keep the product large and centered, then add a concise benefit or step indicator that survives thumbnails. Use brand colors for subtle framing or padding that complements the feed without clutter. When moving 2:3 to other platforms, create 1:1 or 4:5 versions to gain broader feed coverage. Check that any overlays remain readable after resizing and keep safe zones clear for platform UI. Test carousel‑style pins or multi‑frame stories when the concept requires steps or recipes.
Best practices
- Use clear hierarchy: image → benefit → CTA.
- Keep overlays concise; avoid dense paragraphs.
- Ensure brand mark and product are readable in thumbnails.
- Provide square or 4:5 alternates for other platforms.
Key Takeaways
- 2:3 is Pinterest's native vertical aspect ratio, optimized for Pins and feed browsing.
- Export at 1000x1500 or higher for best display quality.
- Use clear product imagery and text overlays to drive saves and click-throughs.
- Templates ensure consistent 2:3 layouts across your product catalog for Pinterest campaigns.
