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The Rotation of Trends: Pricing and Components for Fashion Tech

A Closet Without Boundaries
Brett Friedman

The Rotation, a young fashion-tech startup, came to Marpipe because they wanted to get their creative right the first time around. As a pre-launch company, they decided to run a Leads experiment to determine who to target, what price to offer that target, and what styles were most appealing in their ad creative.

After a short conversation with our team, the audiences were set: Hypebeasts, Fashion Wannabes, and Spouses of Fashion Lovers. Three very different groups who could all be interested in what The Rotation had to offer.

After targeting those three audiences with creative that showed multiple pricing packages, design layouts, and types of clothing, the results were in.

  • Hypebeasts reign supreme - this audience collected Leads 4x more efficiently than the next segment.
  • Price right in the middle - different audiences preferred different pricing, but for the top segment, the middle pricing package was best.
  • Use simple styles & colors - the younger audiences (their best target) preferred muted sweaters and simple designs.

To take in more fashion data, check out what we found from Good Sol, a sustainable skirt company.

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How to Run a Multivariate Test
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