The Rotation, a young fashion-tech startup, came to Marpipe because they wanted to get their creative right the first time around. As a pre-launch company, they decided to run a Leads experiment to determine who to target, what price to offer that target, and what styles were most appealing in their ad creative.
After a short conversation with our team, the audiences were set: Hypebeasts, Fashion Wannabes, and Spouses of Fashion Lovers. Three very different groups who could all be interested in what The Rotation had to offer.
After targeting those three audiences with creative that showed multiple pricing packages, design layouts, and types of clothing, the results were in.
To take in more fashion data, check out what we found from Good Sol, a sustainable skirt company.
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