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Smooth Pouring Startup finds Product-Market Fit

Slate Milk - Indulge with Purpose
Brett Friedman

Slate Milk, a new startup producing delicious Lactose-Free Chocolate Milk, needed to know what creative to make for what audience from day one. In short, they needed product-market fit. With Marpipe, they were able to create and multivariate test 160 ads in just a few weeks.
The results?

They discovered seven positive outlier components, with the top performer having more than a 200% higher ROAS than all others - a Smooth Pour background image. Besides what worked great, they also learned what doesn't work - going forward they'll probably be avoiding influencer photos in their ads.
That's the product.

As for targeting, they decided to try something new and tested with a Broad audience on Facebook. The top performing ad in this audience had a CPR that was almost half the amount of their targeted audiences!
That's the fit.

For a similar use-case, see The Rotation's data byte.

Read our full creative testing guide

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How to Run a Multivariate Test

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How to Run a Multivariate Test
The Beginner's Guide

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