Slate Milk, a new startup producing delicious Lactose-Free Chocolate Milk, needed to know what creative to make for what audience from day one. In short, they needed product-market fit. With Marpipe, they were able to create and multivariate test 160 ads in just a few weeks.
They discovered seven positive outlier components, with the top performer having more than a 200% higher ROAS than all others - a Smooth Pour background image. Besides what worked great, they also learned what doesn't work - going forward they'll probably be avoiding influencer photos in their ads.
That's the product.
As for targeting, they decided to try something new and tested with a Broad audience on Facebook. The top performing ad in this audience had a CPR that was almost half the amount of their targeted audiences!
That's the fit.
For a similar use-case, see The Rotation's data byte.
"This is a block quote"
This text is bold
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!