Rad Soap is exactly what it sounds like. Soap that is rad. Rad has multiple definitions, but I think these two apply the most:
Thanks Google! The data agrees.
Innovative: Hemp-Based copy had the highest conversion rate.
Fundamental Nature of a Person: Testimonial copy had the highest engagement rate.
In fact, Rad Soap is so innovative and so fundamental they don't even need people in their ads. Just put a few products on a black background. Bam! Killer ads. Rad ads.
That being said, they are the cleanest company in the world. So it makes sense that bubbly baths convert like crazy too.
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