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Radical Findings from the Cleanest Company in The World

Rad Soap - we make the world's best bar soap.
Brett Friedman

Rad Soap is exactly what it sounds like. Soap that is rad. Rad has multiple definitions, but I think these two apply the most:  

  1. "characterized by independence of or departure from tradition; innovative or unorthodox"
  2. "forming an inherent or fundamental part of the nature of someone or something"

Thanks Google! The data agrees.

Innovative: Hemp-Based copy had the highest conversion rate.

Fundamental Nature of a Person: Testimonial copy had the highest engagement rate.

In fact, Rad Soap is so innovative and so fundamental they don't even need people in their ads. Just put a few products on a black background. Bam! Killer ads. Rad ads.

That being said, they are the cleanest company in the world. So it makes sense that bubbly baths convert like crazy too.

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How to Run a Multivariate Test

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How to Run a Multivariate Test
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