Makeup ads
Makeup Ad Examples
Makeup ads are judged in close-up. Shade, finish, texture, and payoff all have to read clearly on screen. Strong creative shows what the product actually does, not just how polished the final image looks.
Turn a product shot into a beauty story
Show true-to-life shade accuracy
Makeup lives or dies on whether the shade on screen matches the shade on skin. Close swatches, varied skin tones, and honest lighting help shoppers judge color before checkout instead of after a return.
Capture texture and finish up close
Matte, dewy, shimmer, and satin finishes all read differently in a photo. Macro detail and short motion clips that show how a formula sits on skin give shoppers information a flat product shot cannot.
Prove the payoff with before and after
Build product sets, apply labels and segment your catalog for better targeting.
Launch Ads Everywhere
Push your feed to Meta, Google, TikTok, Pinterest and Snapchat - from one place.
Related sets
From the blog
Build every variant, run them against each other, ship the one that wins.
FAQ
No. Every concept on this page was built by the Marpipe team using Marpipe, starting from publicly available product imagery. None of the brands shown is a Marpipe customer, none of them ran these ads, and none has endorsed or reviewed them. We build them ourselves so we can show the before and after on the same product, which you cannot do with a screenshot of somebody else's live ad.
Context that a bare product photo cannot give on its own. Shade swatches on real skin, texture close-ups, and a visible before and after all answer questions a shopper would otherwise have to guess at, which reduces hesitation and returns.
You need a template that can pull each shade's name, swatch color, and undertone directly from your product feed rather than relying on one hero photo per product. That way every SKU gets a consistent, accurate swatch treatment automatically.
Yes, if the before and after layers are built as a template rather than edited one product at a time. Marpipe applies the same layout logic across your catalog, so each SKU gets its own enriched creative without a designer touching every image by hand.
Follow the destination platform's catalog and image ad requirements, since minimums differ by placement. Building the enriched creative at 1080x1080 or larger and testing swatch legibility at the smallest rendered size covers most feed and image ad placements.