27 ads that earned the second of attention they were given.
Instagram gives an ad about one second before the thumb moves. These 27 all survived that second in a live account. Under each one is the specific thing it did to buy the next four.










Something has to stop the thumb before the product can do anything. A face, a texture, a number. The packshot arrives once the attention is already bought.
Fit, scale, thickness, price per wear. Whatever the hesitation is, it gets answered inside the frame rather than left for the landing page to deal with.
Build product sets, apply labels and segment your catalog for better targeting.
Push your feed to Meta, Google, TikTok, Pinterest and Snapchat - from one place.
Placeholder copy. State the current count and note that new creatives are added on a monthly refresh.
Placeholder copy. State the current count and note that new creatives are added on a monthly refresh.
Placeholder copy. State the current count and note that new creatives are added on a monthly refresh.