Holiday ads
Holiday Ad Examples
Holiday ads work best when the timing feels impossible to miss. Marpipe demonstrates how festive cues, gifting ideas, and timely offers can turn seasonality into creative that feels relevant, urgent, and easy to act on.
Make the season obvious at first glance
Use festive cues without covering the product
A seasonal color palette, border, or small icon can signal the holiday instantly, but the product still needs to be the clearest thing on the card. Overdressed creative looks festive and sells nothing.
Frame gifting for the undecided shopper
Not every holiday shopper knows what they want. Framing by recipient, price band, or occasion helps an undecided browser find a starting point faster than a generic discount badge ever could.
Drive urgency from the offer, not the design
Build product sets, apply labels and segment your catalog for better targeting.
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Related sets
From the blog
Build every variant, run them against each other, ship the one that wins.
FAQ
No. Every concept on this page was created by the Marpipe team using Marpipe from publicly available product imagery. None of the brands named is a Marpipe customer, none of them ran these ads, and none has endorsed them. Any prices, discounts or offers shown are illustrative sample data and are labelled as such on each card.
Build the template well before the promotional calendar starts, not the individual assets. A seasonal look connected to the feed can be switched on catalog-wide with a flag on the day the promotion opens.
Use a campaign flag in the feed so the promotional layer only appears on included products. This keeps excluded items from accidentally displaying a discount they are not actually part of.
It depends on the shopper. Gifting cues help someone who has not decided what to buy, while discount framing helps someone who already knows the product. Most large catalogs run both at once as feed-driven template variants.
Tie the countdown or stock message to the feed instead of hard-coding it. A number pulled from live data stays accurate through the last day of the sale, which is also covered on our carousel ad examples page.