Gaming ads
Gaming Ad Examples
Gaming ads have a few seconds to make someone want in. Marpipe’s concepts lean into action, atmosphere, characters, and progression to show how a game can feel exciting before the viewer ever picks up a controller.
Build excitement in the first few frames
Open with gameplay, not a menu screen
A title screen or menu tells a viewer nothing about what playing feels like. Leading with real gameplay footage or a key action moment gives them an immediate reason to keep watching the ad.
Use atmosphere to set the tone fast
Lighting, sound design cues, and setting communicate genre and mood faster than any text overlay. A single well-chosen environment shot can tell a viewer what kind of game this is before a word is read.
Show progression to signal depth
Build product sets, apply labels and segment your catalog for better targeting.
Launch Ads Everywhere
Push your feed to Meta, Google, TikTok, Pinterest and Snapchat - from one place.
Related sets
From the blog
Build every variant, run them against each other, ship the one that wins.
FAQ
No. Every concept on this page was built by the Marpipe team using Marpipe, starting from publicly available game imagery. None of the studios shown is a Marpipe customer, none of them ran these ads, and none has endorsed or reviewed them. We build them ourselves so we can show the source footage and the finished ad side by side.
Because players can tell the difference between staged footage and the real experience, and that trust affects both install rates and post-install retention. A menu screen or cinematic trailer moment rarely sets the right expectation.
Very. Most viewers decide whether to keep watching within the first two to three seconds, so the opening frame needs to show action or atmosphere immediately rather than building up to it.
Yes. Marpipe connects to a title or product feed, applies a branded template across every game or platform version, and outputs enriched creative the ad platform serves in place of a plain screenshot.
Follow the destination platform's app ad specifications, since aspect ratio and length requirements differ between Meta, TikTok and Google. Vertical formats generally perform best for mobile placements.