Investors are pouring money into advertising, media, and marketing startups. These startups are capitalizing on changing consumer habits, automating ad creation, and more. Check out these 25 pitches to see how these startups sold their visions to VCs and other investors.
The child of immigrants from Soviet Ukraine, 26-year-old Dan Pantelo's startup Marpipe aims to optimize creative campaigns with big data analysis. The software platform has won the backing of investors like Stage 2, Ripple and Laconia Capital Group, most recently in an $8 million Series A funding round in September, 2021.
Digital ad targeting is being squeezed. But the digital ad ecosystem can’t get by only using broader data-crunching techniques to replace “retargeting.” The medium is practically crying out for a creative revival that can only be sparked by scalable tech. The recent funding for creative testing startup Marpipe is a start.
Martech startup Marpipe, which does automatic testing of ads, raised $8 million in Series A from Stage 2 Capital and others. Creative automation companies are poised to grow as advertisers look to target people without cookies.
Marpipe says it is the first platform to automate the workflow behind creative ad testing for brands and agencies, and it's announcing the completion of an $8 million funding round. Marpipe's Founder & CEO Dan Pantelo joined Cheddar News to discuss the raise.
As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods.