2019 has the potential to be a year of immense change in the world of digital marketing. The catalysts of change found in the advancements of marketing technology across several sectors used to propel the industry forward. Below are a few examples:
Voice Search is becoming a more advanced provider of information, with huge potential to be leveraged in marketing strategies.
Concepts of a 5G network are starting to take shape which will increase internet speed, lower bounce rates and increase conversions.
The Internet of Things (IoT) continues to contribute valuable data used to inform crucial marketing decisions.
Advancements in creative tools make for increased speed of content creation across multiple formats.
The list goes on and on. All of these advancements are directly impacting the direction of digital marketing in 2019 - and it’s only March.
The growth rate of these technologies (used to propel digital marketing forward) can in many ways be compared to Moore’s Law. Moore’s Law was named after Gordon Moore, the co-founder of Intel. It stems from his observation in 1965 that the number of transistors in a dense integrated circuit doubles approximately every two years. This law, or observation, essentially states that technological growth has the potential to double in a repeating pattern over a specific time period.
While some advancements cannot be measured quantitively, the overall concept of rapid growth represented by Moore’s Law is certainly evident - especially in the technology used to propel digital marketing forward.
In 1913 the automobile industry was introduced to the assembly line. The assembly line featured a number of separate tools and machines configured to work repetitively and in unison - reducing the risk of human error while increasing consistency. The time it took for cars to be produced significantly lessened while productivity skyrocketed.
Could 2019 introduce inventions of equal impact to the world of digital marketing? As multiple sectors of technology (marketing, creative, automation etc.) continue to grow this year, the rise of new marketing tools that combine these sectors will have an open platform to shape the marketing game in a big way, and perhaps change it altogether.